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SEO & Content Marketing Specialist
Fluid AI
posted 2mon ago
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Flexible timing
Key skills for the job
Job Description
Role Overview:
As the SEO and Content Marketing Specialist, you willbe responsible for developing and implementing effective SEO strategies,optimizing website content, and creating high-quality, engaging content toattract and retain our target audience. You will work closely withcross-functional teams to drive organic growth, increase brand visibility, andachieve business objectives.
Key Responsibilities:
SEOStrategy and Optimization:
o Develop and execute comprehensive SEOstrategies to improve website visibility, organic traffic, and search enginerankings.
o Conduct keyword research, competitoranalysis, and website audits to identify optimization opportunities.
o Optimize website content, meta tags, URLs,and internal linking structure for improved search engine performance.
o Monitor and analyze SEO performancemetrics, such as traffic, rankings, and conversion rates, and provide regularreports and insights to stakeholders.
ContentCreation and Management:
o Create high-quality, SEO-friendly content,including blog posts, articles, website copy, infographics, and videos, alignedwith target keywords and audience personas.
o Develop content calendars, editorialplans, and content promotion strategies to drive engagement, increase brandawareness, and support lead generation efforts.
o Collaborate with internal teams, subjectmatter experts, and external contributors to generate compelling content ideasand ensure consistency in messaging and brand voice.
Link-Buildingand Outreach:
o Identify link-building opportunities andimplement outreach campaigns to acquire high-quality backlinks fromauthoritative websites.
o Build relationships with industryinfluencers, bloggers, and journalists to amplify content reach and increaseonline visibility.
TechnicalSEO and Website Optimization:
o Work closely with the web development teamto implement technical SEO recommendations, such as site speed optimization,mobile responsiveness etc.
o Conduct regular website audits to identifytechnical issues, crawl errors, and indexing issues, and implement solutions toimprove site performance and user experience.
Requirements
Requirements