Add office photos

The Sasha Group

Compare

No reviews yet

4 The Sasha Group Jobs

Senior Social Insights Analyst (Contract)

Sasha Group

3-4 years

Chennai, Pune, New Delhi + 4 more

1 vacancy

The Sasha Group

posted 3mon ago

Key skills for the job

+ 2 more

You will be responsible for hosting discovery sessions with the agencys clients to understand the business and marketing needs and report or research objectives
You will translate this into constructed queries and research or report plan that will monitor the social conversation for clients brands, competitive brands, Influencers, programs, products, marketing campaigns, and events.
You will deep dive into the data to uncover drivers of social buzz, then translate the data into a compelling story.
You re accountable for deciphering what is important, meaningful data and then communicating the concise story in a way that allows the business to make decisions based on the reports.

Trend Spotting

You will monitor emerging trends daily through social listening or desktop research to share underpriced opportunities to clients
You will be responsible for owning methodology and collecting trend sources for your market and create a semi-automated workflow that can pickup daily social triggers

THE TASK AT HAND

Consult stakeholders on topic definitions, social listening measures and filters to define objectives and set deliverables for standard and custom reports.
Implement social analysis for campaigns/events and present insights back to inform content /Media decisions for campaign/event activities and advise on actions to take from optimizations standpoint.
Social listening tool setup including building queries using query parameters, and dashboards on given social listening tools or social analytics tools.
Take initiative on the refinement of query parameter setup to ensure accurate and insightful mention analysis is available to report on by the end of the reporting period.
Pull and interpret data from social listening tools including volume, sentiment, conversation drivers, influencers, and unobvious observations and insight etc.
Create and edit reporting deliverables for Google slides, Newsletter and Excel formats that transform social data into a clear story. Visualize findings legibly using charts, tables, and infographics, and provide actionable insights based on concrete data.
At times be the direct client contact for regional projects and coordinate work amongst junior analysts
Manage a deliverable calendar of recurring scheduled and ad hoc reports.
Good housekeeping - upkeep of shared calendars and the storage of report agreement documents and delivered reports.

QUALIFICATIONS

3-4 years of professional experience social media marketing, social media analytics, and measurements, social listening or social media management or community management
Minimum 2 years of experience in online/social analytics
Moderate experience in client communications and managing their expectations
Excellent written and verbal communication skills and proven ability to transform data into a concise, yet compelling story.
Ability to synthesize information and produce insightful and accurate analysis and recommendations.
Good mix of technical understanding, business sense, managerial/connecting and Interpersonal skills
Strong familiarity and understanding of social media platforms such as YouTube, Twitter, Instagram, Facebook, TikTok, Chat applications, is required.
Relevant experience pulling data from social media listening/analytics tools such as Brandwatch, Sprinklr, Meltwater, Google Studio, etc.

Employment Type: Full Time, Permanent

Functional Areas: Other