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4 The Orchard Jobs
College Marketing Representative
The Orchard
posted 8d ago
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Job Description
As a paid part-time employee of The Orchard, you ll be an advocate for artists that The Orchard distributes. You ll promote 4-8 artists per month, as well as one-off promotions as they arise, in your college town and on campus by implementing digital and in-person marketing strategies. You ll be a tastemaker in your market by working with local businesses, record stores, DJs, promoters, campus organizations, etc. You ll be in charge of hosting listening events, organizing campus activations, and creating digital content for social media that directly supports The Orchard s artists. Your focus will be on new releases and tour support for artists covering a wide range of genres. You ll gain first hand music industry experience and be on the forefront of upcoming artists and new music.
WHATLL YOU DO :
- Organically create awareness of The Orchard s artists by liaising with and building relationships with influencers in your markets such as: your college radio station, DJs, student organizations, college newspaper and local sites to exploit all opportunities for exposure such as reviews, radio plays, and interviews
- Maintain a local social media presence that promotes the artists you ll be working with, utilizing a mix of digital assets that are supplied to you and creating your own content to support The Orchard s artists
- Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus
- Research appropriate online sites, forums, and networks for the key 18-24yr old demographic for each artist
- Research & attend local and campus events that will best facilitate the promotion of our artists
- Attend our artists shows to hand out promotional tools and get feedback from fans
- Submit a detailed report on your marketing successes and initiatives for each campaign you run
Perks :
- You will gain real world music industry experience that will be a great addition to your resume
- You have the opportunity to express your creativity through your locally run social channels, in our team brainstorms, and in your concert/album reviews
- You ll have access to inside information that will improve your marketing outreach
- You ll receive free ticket(s) into our artists shows & possible meet and greet passes
- You ll build valuable relationships within your local music industry
- + many more!
WHO YOU ARE :
- You are an Undergraduate Student currently enrolled in a 4 year university in Nashville with a minimum of 2 years left prior to graduation
- You are able to manage your own hours and be accountable for the work assigned to you
- You have a passion for music, an understanding of how your peers discover and consume music, and a deep interest in music business & marketing
- You have an understanding of social media marketing, you stay current on trends, and you have an active presence creating content on TikTok, Instagram, Twitter, Facebook
- You have availability of 20 hours per week
- You re well-written, well-spoken, a team player, and an excellent communicator
- You have transportation methods and live within 30 minutes of Nashville
- You have a flexible schedule for team conference calls and tour coverage
WHAT WE GIVE YOU :
- You will gain real world music industry experience that will be a great addition to your resume
- You have the opportunity to express your creativity through your locally run social channels, in our team brainstorms, and in your concert/album reviews
- You ll have access to inside information that will improve your marketing outreach
- You ll receive free ticket(s) into our artists shows & possible meet and greet passes*
- You ll build valuable relationships within your local music industry + many more!
Employment Type: Full Time, Permanent
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based on 6 employees
Within city
Day Shift
The Orchard Benefits
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