Testbook.com - Manager - Category Marketing (3-6 yrs)

Role :

- Drive initiatives and improvements to onboard new customers, execute the category activation calendar, and conceptualize innovations in customer experience, and basic consumer needs and convert them into business goals.

- Drive business growth, and market share of the specific category with strong product, competition, and consumer analytics.

- To achieve the given revenue and sales targets of the allocated category of exams

- Set strategic category direction based on customer and business needs & develop the core positioning and messaging for the category.

- Manage owned-media content and drive banner revenue through list growth, segmentation, and increased efficiency.

- Implement plans for the category in price, promotion & product mix.

- Complete ownership of Sales, Marketing, Operations, and Customer/Student Experience for the given territory

- Conduct comprehensive industry trend analysis, including market, competitive, and pricing trends.

- Plan and execute marketing calendar & program across various platforms and take corrective actions to stay on course with the plan

- To ensure recruitment, training, set action, and targets, appraise and manage performance, development, coaching, and general support of all team members to ensure targets are met

- Ensuring effective branding of the organization and events is done through various mediums as and when required.

- To make proper utilization of reports and their effective analysis for strategic thinking and execution.

- Develop sales enablement tools and train sales teams to win in the category.

- Drive, manage, and track sales productivity initiatives and online marketing campaigns for the said category.

Requirements :

- 2-3 years of Category management or similar experience with Ecommerce / Edtech organizations.

- Very deep business acumen and a strong problem solver.

- Highly driven and resourceful candidate (fast-paced start-up experience preferred)

- Excellent data analysis, data interpretation, and first principle problem-solving approach

- Creative bend to conceptualize engaging YouTube videos, messaging for Social Media/SMS/WhatsApp/Mobile App, and Sales Pitch

- Ability to take initiative in a constantly changing work environment and a generalist do-what-it-takes mindset