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Utkarsh Classes
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3-6 years
Rajasthan, Jodhpur
Utkarsh Classes & Edutech - Manager - Category Marketing (3-6 yrs)
Utkarsh Classes
posted 1mon ago
Flexible timing
Key skills for the job
Category Marketing Manager
Key Responsibilities:
- Develop and execute marketing strategies for the assigned product category
- Conduct market research and analyze trends to identify opportunities for growth and new product development experience in organic marketing. also
- Develop and manage marketing budgets, forecasts, and performance metrics
- Collaborate with cross-functional teams, including product development, sales, and finance, to ensure successful product launches and promotions
- Develop and maintain strong relationships with key stakeholders, including vendors, media partners, and industry influencers
- Manage and mentor a team of marketing professionals to ensure they have the necessary resources and support to execute marketing initiatives effectively
- Continuously monitor and optimize marketing campaigns to improve performance and ROI
- Stay up-to-date on industry trends, competitive landscape, and emerging technologies to inform marketing strategies and tactics
Qualifications:
- Bachelor's degree in marketing, business, or related field; MBA preferred
- 3+ years of experience in marketing, with a focus on category management or product marketing
- Strong analytical skills and the ability to translate data into actionable insights
Functional Areas: Other
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