Seo Specialist

SEO Specialist Job Description

We are looking for an SEO/SEM expert to manage all search engine optimisation and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximise ROI.

Responsibilities
• Conduct keyword research to identify valuable search terms and opportunities.
• Implement on-page SEO strategies, including optimizing content, meta tags, and headings.
• Perform technical SEO audits to identify and resolve website issues affecting search engine rankings.
• Monitor and improve website performance, including site speed and mobile optimization.
• Develop and execute off-page SEO strategies, including link building and outreach.
• Analyze website traffic and user behavior using tools like Google Analytics and Google Search Console.
• Track and report on key performance indicators (KPIs) to measure the success of SEO efforts.
• Stay updated with industry trends and search engine algorithm changes.
• Collaborate with content creators, web developers, and marketing teams to align SEO strategies with overall business goals.
• Identify and recommend opportunities for website content improvements and expansion.
• Keep up-to-date with best practices in SEO and share knowledge with the team.
• Stay aware of competitors' SEO strategies and market trends.
• Troubleshoot and resolve SEO-related issues as they arise.

Experience:
Minimum of 3 years experience in both SEO and content marketing specifically in the technology industry. The SEO specialists aim is to increase the overall Techfynder.com and its sub products via the SaaS website visibility through strategies like keyword research and link building for higher search engine rankings. The successful candidate will have previous experience in all aspects of digital marketing, critically driving organic traffic, maintaining competitive edge, and enhancing the user experience.

Knowledge and Skills:
• 3+ years of experience in SEO, ideally in a B2B or eCommerce environment
• Proven success with programmatic SEO, including scalable content strategies, dynamic landing pages and keyword targeting
• Strong understanding of technical SEO, including site audits, page speed optimization and schema markup
• Experience with SEO tools like Ahrefs, SEMrush and Google Analytics/Search Console
• Familiarity with CRO tools and testing methodologies is a plus
• Analytical mindset with a track record of using data to inform strategies and measure outcomes