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Tesseract Imaging

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3.7

based on 138 Reviews

44 Tesseract Imaging Jobs

Product Marketing Manager - XR

Jio Tesseract

3.7

based on 138 Reviews

6-10 years

Mumbai, Navi Mumbai

1 vacancy

Product Marketing Manager - XR

Tesseract Imaging

posted 2mon ago

Job Role Insights

Fixed timing

Key skills for the job

Digital Marketing Social Media Marketing Market Research Product Marketing Sales Enablement Consumer Electronics

+ 3 more

Job Description

JioTesseract, a digital arm of Reliance Industries, is Indias leading and largest AR/VR organization with the mission to democratize mixed reality for India and the world. We make products at the cross of hardware, software, content and services with focus on making India the leader in spatial computing. We specialize in creating solutions in AR, VR and AI, with some of our notable products such as JioGlass, JioDive, 360 Streaming, Metaverse, AR/VR headsets for consumers and enterprise space.

About the Job

Product Marketing Manager to lead go-to-market strategies, drive product positioning, and fuel customer engagement for our current and upcoming devices. As the Product Marketing Manager, you will play a key role in defining how our products are presented to the world, ensuring they resonate with target audiences and drive user adoption. You will collaborate closely with product, sales, and marketing teams to deliver comprehensive product launch strategies and ongoing marketing efforts.

What You ll Be Doing

Define Product Positioning and Messaging
- Develop and refine product positioning and messaging for Jio Tesseract s XR products that clearly communicate their value proposition to target audiences, including both consumer and B2B markets.
Go-to-Market Strategy
- Own and execute the go-to-market strategy for new product launches, ensuring alignment across cross-functional teams and delivering a seamless and impactful market introduction.
Market Research and Customer Insights
- Conduct market research, competitive analysis, and user insights to inform product positioning, identify key differentiators, and understand customer needs.
Product Launches
- Plan and manage end-to-end product launch campaigns, working with internal teams on launch plans, marketing collateral, sales enablement tools, PR, and digital marketing.
Collaborate with Product and Engineering Teams
- Work closely with the product development and engineering teams to ensure a clear understanding of product features, capabilities, and customer benefits. Translate technical information into consumer-friendly language for various marketing materials.
Develop Marketing Content
- Collaborate with the content, design, and digital marketing teams to create compelling product marketing materials, including product videos, web copy, brochures, presentations, and more.
Sales Enablement
- Create and deliver training materials, product guides, sales presentations, and other resources to enable the sales team to effectively communicate product benefits and close deals.
Monitor Product Performance
- Track product performance in the market, gather feedback from customers and sales teams, and refine marketing strategies based on data insights and user feedback.
Work with Partners and Influencers
- Collaborate with key partners, influencers, and industry thought leaders to increase product awareness and build credibility in the XR space.
Drive Product Awareness and Adoption
- Develop campaigns and initiatives to drive product awareness, customer engagement, and adoption across various channels, including digital marketing, social media, and experiential events.

What We Need To See

6-10 years of experience in product marketing, preferably in technology, consumer electronics, or XR/AR/VR industries.
Proven track record of launching and marketing tech products with measurable success in driving customer engagement and product adoption.
Strong understanding of market research, consumer insights, and competitive analysis to inform product positioning and marketing strategies.
Exceptional skills in product messaging and the ability to translate complex technical details into clear, engaging, and customer-friendly language.
Ability to manage and execute end-to-end product launch campaigns, working cross-functionally with product, marketing, and sales teams.
Experience in creating impactful sales enablement tools that empower sales teams to effectively communicate product value to customers.
Familiarity with digital marketing tactics and channels, including social media, email, paid advertising, and influencer partnerships.
Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
Excellent communication, presentation, and storytelling skills, with the ability to convey product vision and benefits to both internal and external audiences.
A passion for innovation and technology, with an eagerness to stay ahead of trends in XR, AR/VR, and consumer electronics.

Perks

Be part of the future of immersive technology and innovation at Jio Tesseract.
Collaborate with a forward-thinking team in a fast-paced, dynamic environment.
Opportunity to work on groundbreaking products that will shape the future of consumer experiences.