Digital Marketing Strategist

• Craft and implement comprehensive digital marketing campaigns across multiple channels, including SEO, SEM, social media, email marketing, and display advertising
• Develop compelling and relevant content for our websites, blogs, and social media platforms
• Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search visibility
• Curate and manage a content calendar for social media platforms (Meta, X, LinkedIn, Instagram, etc.)
• Leverage web analytics tools (GA4, GSC, etc.) to track and analyze campaign performance, and optimize strategies accordingly
• Collaborate closely with cross-functional teams to align digital marketing efforts with overall business objectives
• Manage and coordinate with designers, developers, and content writers to ensure seamless execution of digital marketing initiatives
• Monitor and maintain the company s and clients online reputation across various review platforms and social media
• Address and resolve negative reviews and comments promptly to maintain a positive brand image
• Stay updated with the latest digital marketing trends, technologies, and best practices
• Prepare and present monthly reports to stakeholders, highlighting campaign performance and insights

Skills:

• Proven experience in developing and implementing successful digital marketing strategies
• In-depth knowledge of digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and web analytics
• Excellent written and verbal communication skills
• Strong creative thinking and problem-solving abilities
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Improve The Process
• Relentlessly work on improving the internal processes while solving problems along the way

Tools and Technologies:

• Proficiency in digital marketing tools (SEMrush, GA4, GSC, Google Ads, Meta Ads Manager, etc.)
• Familiarity with content management systems (CMS) and email marketing platforms
• Experience with project management and collaboration tools