Digital Marketing Strategist (3-7 yrs)

Roles & Responsibilities

Develop & Execute Marketing Strategies

- Design and implement strategic marketing plans that align with overall business objectives.

- Conduct market research to identify trends, opportunities, and competitor activities.

- Utilize data-driven insights to optimize marketing initiatives and maximize ROI.

Brand Positioning & Awareness

- Strengthen the company's brand presence across digital and traditional channels.

- Collaborate with the creative team to ensure brand consistency in messaging and visuals.

- Develop compelling content strategies to enhance brand storytelling of the organization & its clients.

Campaign Management

- Oversee the planning and execution of multi-channel marketing campaigns.

- Analyze campaign performance and optimize based on key performance indicators (KPIs).

- Work with cross-functional teams to ensure seamless execution of marketing initiatives.

Lead Generation & Customer Engagement

- Develop strategies to attract and nurture leads through inbound and outbound marketing efforts.

- Improve customer engagement through personalized marketing tactics.

- Utilize email marketing, social media, SEO, PPC, and other digital marketing techniques to drive revenue.

Analytics & Performance Tracking

- Measure and analyze the effectiveness of marketing campaigns using key metrics.

- Generate reports and provide insights to improve future marketing strategies.

- Optimize marketing spend based on data-driven decision-making.

Collaboration & Communication

- Work closely with sales, product, and other departments to align marketing efforts with business objectives.

- Stay updated with industry trends and emerging marketing technologies.

Skills & Qualification

- MBA in Marketing (Preferably from Top rated institutions)

- Minimum 3-4 years of experience as a marketing strategist, marketing manager, or similar role.

- Strategic Creative thinker and data-driven.

- Proven track record of achieving digital marketing success and strong attention to detail & handling projects worth 50 Lakhs to 1 Crore.

- In-depth knowledge of CRM software and content management systems

- Excellent communication skills, both verbal and written

- Great leadership skills

- Helps shape the brand positioning and narrative while targeting the proper audience

- Creates marketing strategies to launch and market new products

- Ability to work with a team of marketing professionals

- Clear written and verbal communication to express ideas and share marketing strategies

- Desire to stay current on the latest marketing strategies and best practices

- Varied marketing experience on different-sized accounts and different types of marketing campaigns

- Analytical skills to evaluate the effectiveness of a campaign