TeleGlobal International - Head - Marketing (4-5 yrs)

Designation: Marketing Head.

Experience: 4- 5 years minimum.

DUTIES & RESPONSIBILITIES:

- Design and facilitate an annual marketing plan for the company.

- Support and Facilitate the development and implementation of marketing plans.

- Make staffing and hiring decisions within the marketing department.

- Build and develop a marketing team that is competent, dedicated, and efficient.

- Administer the company's marketing budget along with cost optimization.

- Develop marketing collaterals and distribution.

- Develop and maintain company website.

- Plan and execute all digital marketing, including SEO/SEM, Pay- per- click (PPC)/Pay- Per- Performance (PPP), marketing database, email, social media, and display advertising campaigns.

- Managing PPC campaigns like Google AdWords, Facebook, and LinkedIn etc.

- Develop, execute and track the Branded Content & Connection plans for all Integrated Campaigns Conceptualizing marketing campaigns on Google AdWords, Facebook Ads, and other websites to increase Leads.

- Prepare content for Articles, PR, and promotional emails and organize their distribution through various channels.

- Collaborate with designers to improve the user experience of the website, LPs.

- Measure the performance of digital marketing efforts using a variety of Web Analytics tools.

- Acquire insight into online marketing trends and keep strategies up- to- date.

- Maintain partnerships with media agencies and vendors.

- Handling and training on new tools used in digital marketing.

- Exercise sound business judgment, suggest recommendations, and influence the direction of search campaigns by effectively working with account managers and internal teams.

- Participating and managing business Expos.

REQUIREMENTS:

- Graduate or postgraduate.

- Proven working experience in digital marketing.

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

- Experience in optimizing landing pages and user funnels.

- Experience with A/B and multivariate experiments.

- Solid knowledge of website analytics tools (e., Google Analytics).

- Experience in setting up and optimizing Google Adwords campaigns.

- Working knowledge of HTML, CSS, and JavaScript development and constraints.

- Strong analytical skills and data- driven thinking.

- Up- to- date with the latest trends and best practices in online marketing and measurement.