Techify Solutions - Digital Marketing Specialist (2-4 yrs)

Job Summary:

- We are seeking a dynamic and results-driven Digital Marketing specialist to join our team in Ahmedabad.

- In this role, you will be responsible for planning, executing, and optimizing digital marketing campaigns across platforms like LinkedIn Ads and Google Ads, focusing on lead generation and performance analysis.

- Your expertise in paid advertising, social media marketing, and PPC initiatives will be critical in driving the company's online presence and achieving business goals.

- If you're passionate about digital marketing trends and excited to work in a fast-paced, collaborative environment, this is an excellent opportunity for you to grow and make an impact.

Roles & Responsibilities:

- Plan, execute, and optimize paid advertising campaigns on LinkedIn Ads and Google Ads to generate quality leads.

- Manage and grow the company's presence on social media platforms like LinkedIn, Twitter, and Facebook.

- Analyze campaign performance and provide insights to improve ROI.

- Develop and implement paid strategies, including audience targeting, keyword research, and A/B testing.

- Monitor and optimize ad spend to maximize conversion rates.

- Create compelling ad copies, creatives, and landing pages in collaboration with the design team.

- Stay updated with the latest trends in social media marketing, Google Ads, and LinkedIn Ads.

- Track, report, and analyze website traffic and PPC initiatives.

Education:

- Bachelor's degree/PG in Marketing, Communications, Business, or a related field.

- A certification in Digital Marketing, Google Ads, or LinkedIn Ads is a plus