Vice President - Marketing - FinTech - IIT/IIM/BITS/ISB (12-15 yrs)

Function Expertise :

- Lead marketing teams in a dynamic fast paced environment.

- Deep functional understanding of brand building

- Expert in driving product marketing campaigns with strong focus on delivery and costs

- Ability to marry data with keen consumer insights and develop marketing strategies which drive top and bottom line for the company

- Continuously monitor marketing trends, competitor activities, and regulatory changes. Adapt strategies and approaches as needed to stay ahead of the competition, ensuring that BharatPe's offerings remain relevant and competitive.

- Optimize and manage the allocation of marketing budget and allocating resources to drive better performance.

- Regularly assess budget performance and suggest course corrections to enhance results.

- Build strong relationships with external agencies, partners, and vendors to execute marketing campaigns.

- Ensure campaigns are aligned with brand guidelines, delivered on time, and reflect the overall strategic vision for BharatPe

Problem Solving :

- Work closely with multiple internal teams (product, engineering, operations, finance) to drive business initiatives.

- Lead cross-functional projects, ensuring alignment and collaboration between all stakeholders.

- Continuously assess and optimize campaigns to ensure they are delivering on key performance indicators (KPIs).

- Identify areas of improvement and implement data-backed changes to enhance outcomes and achieve business objectives

Interaction :

- Lead and motivate marketing team, ensuring clear communication and accountability.

- Collaborate with product, engineering, operations, and finance teams to drive successful campaigns that meet business goals and address customer needs.

- Communicate clearly and persuasively with senior leadership and other key stakeholders.

- Present campaign results, insights, and strategic recommendations to influence decisions and drive business growth.

Qualifications :

- STEM degree from a tier 1 institute preferably IIT/IIM/BITS/ISB

- Expert at understanding programmatic digital marketing channels (Google/Facebook/DV360) and their incremental value in driving business objectives

- Deep understanding in building mass appeal brands

- At least 12-15 years of brand/performance/growth marketing experience

- Startup experience is highly valued but not necessary