Tata Consumer Product - Regional Key Account Manager - Modern Trade (5-7 yrs)

Regional Key Account Manager - Modern Trade

Key Deliverables in this role:

Account Management

- Develop and maintain strong relationships with key stakeholders within stand-alone modern trade accounts, including store owners, managers, and buyers.

- Drive sales and profitability for the company's portfolio by managing existing accounts and identifying new opportunities.

- Ensure product availability, proper shelf placement, and compliance with the company's merchandising guidelines.

- Monitor and analyze account performance, proposing action plans for improvement where necessary.

Financial Outcomes:

- Responsible for Top Line Sales budget delivery for assigned accounts in the region

- Monitor and analyze category sales performance, using data to inform decisions on promotions, pricing strategies, and inventory management.

Sales and Business Development:

- Drive sales growth by negotiating and securing promotional space, shelf placement, and in-store visibility for the company's products.

- Develop and execute joint business plans with accounts to grow market share and increase brand presence.

- Ensure effective stock management and timely delivery of products to prevent stock-outs.

- Identify and capitalize on business opportunities to maximize the company's growth in stand-alone retail accounts.

- Coordinate with the marketing team to implement promotional campaigns and product launches in these accounts.

Relationship Management:

- Serve as the primary point of contact for stand-alone modern trade accounts in the region.

- Maintain a proactive communication line with key decision-makers, resolving any issues or concerns related to product availability, promotions, or pricing.

- Negotiate terms and conditions with retail partners, ensuring both parties benefit from mutually agreeable arrangements.

Critical success factors for the Role:

- MBA in Marketing, Sales, or a related field with prior FMCG experience

- Minimum 3-5 years of relevant work experience in sales, with at least 3 years managing key accounts in modern trade (preferably in stand-alone stores)

- Strong knowledge of modern trade operations, including merchandising, pricing, and promotional activities.

- Proven track record in managing and growing relationships with independent retail accounts.

Desirable success factors for the Role:

- Ability to work independently and in a team-oriented environment.

- Excellent Negotiation, communication and interpersonal skills

- Strong analytical and problem-solving abilities