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Media Analyst
2-7 years
₹ 4.55 - 14.3L/yr (AmbitionBox estimate)
This is an estimate of the average salary range for this
position. It has not been reviewed by the company, and
the actual salary may differ.
Bangalore / Bengaluru
1 vacancy
Media Analyst
Target
posted 2mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Position Overview:
As a Media Analyst, you will support Target s programmatic Trading Team to help meet the needs of Brand Category Marketing and Target Media Network businesses. This position is focused on analyzing performance, creating optimization recommendations and evolving bid strategies. They will assist in managing the day-to-day tasks associated to campaign set up and management. This vital role will interface closely with internal support teams and Target s agencies to improve marketing outcomes. The ideal candidate for this role will have a passion for digital media, an eye for detail and an enthusiasm for problem solving.
Responsibilities:
- Understand the campaign needs of our media vendor
- Work closely with all teams, including Media Analysts, Activation, and Product teams to ensure work is connected to meet vendor goals
- Understand and analyse the Media Plan, and ensure the campaign is set accordingly
- Manage the budget of the campaigns and effectively shift it between different media channels
- Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social and search; consider creative and audience optimization tactics.
- Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness
- Align with Media Planning team to translate patterns in campaign performance into future recommendations
- Understand and analyse the campaign reporting in different media tools and servers (DFP, DCM, FB, Operative One, DBM, YieldEx, Pinterest).
- Advanced knowledge of DSPs i.e., DBM, Appnexus, Mediamath, Liveramp, Tuebmogul, Brightroll etc.,
- Have good understanding of DMP workflows & audience segmentation.
About You:
- 2 - 7 years of experience in digital marketing focused on ad operations, analytics or media execution
- Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers(Google Adsuite / Openx),, rich media vendors(Pointroll / Sizmek / Doubleclick / Medialets),Social (FB /Twitter /Pinterest) RTB/Programmatic buying experience a plus.(DBM / TTD / Mediamath / Appnexus / Mopub)
- Should have a fair understanding of the retargeting & affinity models. Hands on experience in any of the DMP platforms (Lotame / Neustar / Bluekai / Oracle / Adobe) will be an added advantage.
- Understand and analyze the Media Plan, and ensure the campaign is set accordingly
- Manage the budget of the campaigns and effectively shift it between different media channels
- Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social and search; consider creative and audience optimization tactics.
- Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness
- Intermediate/Advanced Microsoft Excel & PowerPoint skills.
Non-Technical / Soft skills Requirement:
- Exhibits excellent communication skills & ability to learn quickly
- Have strong attention to detail and accuracy.
- Able to work independently with limited supervision
- Diligent, solution-focused with a can-do attitude
- Effective time management and organization skills
- Eager to get things done and highly self-motivated
Employment Type: Full Time, Permanent
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People are getting interviews at Target through
People are getting interviews through
(based on 59 Target interviews)
Job Portal
Campus Placement
Company Website
Referral
Walkin
37%
19%
17%
14%
3%
10% candidates got the interview through other sources.
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Confidence
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What people at Target are saying
Rating based on 11 Media Analyst
reviews
Anonymous · Digital Marketing
in Bengaluru
Likes
Flexibility
Dislikes
Nothing to dislike for
Read 11 reviewsMedia Analyst salary at Target
reported by
71
employees
with 2-8
years exp.
₹4.5
L/yr - ₹16
L/yr
171%
more
than the average Media Analyst Salary in India
View more details
What Target employees are saying about work life
based on 624 employees
Flexible timing
Monday to Friday
No travel
Day Shift
Target Benefits
Submitted by Company
Learning assistance program Health Insurance Job Training Employee engagement
Submitted by Employees
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Target Bangalore / Bengaluru Office Locations
Bengaluru Office
Headquarter
Target Corporation India, Nagavara
Bengaluru
Karnataka 560045
Karnataka 560045
Bengaluru Office
Target Corporation India Limited, Embassy Golf Links Business Park, Challaghatta
Bengaluru
Karnataka 560071
Karnataka 560071
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