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Sr Analyst Performance & Insights
6-9 years
₹ 18 - 25L/yr (AmbitionBox estimate)
This is an estimate of the average salary range for this
position. It has not been reviewed by the company, and
the actual salary may differ.
Bangalore / Bengaluru
1 vacancy
Sr Analyst Performance & Insights
Target
posted 8hr ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Role Description:
As a Senior Analyst on the Performance and Insights team, you will engage directly with Roundels clients to review how their media investments are performing, identify ways to optimize and grow their media investment, bring innovation to clients, and elevate their understanding of the Target guest.
Target has developed cutting-edge in-house leading methodologies to track and generate accurate performance results. The need is for a data expert, leading the way in data discovery, both proactively and by request, to identify key insights and trends.The core competency of this role is insight generation and client/advertiser consulting.
As a Senior Analyst on the Performance and Insights team, you will engage directly with Roundels clients to review how their media investments are performing, identify ways to optimize and grow their media investment, bring innovation to clients, and elevate their understanding of the Target guest.
Target has developed cutting-edge in-house leading methodologies to track and generate accurate performance results. The need is for a data expert, leading the way in data discovery, both proactively and by request, to identify key insights and trends.The core competency of this role is insight generation and client/advertiser consulting.
Responsibilities :
- Act as main POC for all client communication related to performance / measurement, Roundel s closed-loop measurement methodology, and other key campaign metrics.
- Provide high quality, timely analysis, deliverables, and answers to client questions
- Create actionable recommendations based off of media campaign performance
- Manage client relationships with performance marketing team and agencies
- Keep abreast of consumer and category trends and Target data to understand potential impact on client performance and provide actionable recommendations
- Cross-share examples of successful analysis and scalable solutions across teams
- Work closely with the operations and optimizations team; generate reports and be able to translate the campaign metrics into a media journey; then work backwards on identifying/feeding the suggestions for future strategies.
- Generate Quarterly/annual recaps and create category level insights
- Consultative engagement with clients to share media performance and partnering with them to help achieve their brand strategy.
- Identify, select and extract relevant data from various internal and external sources
- Carry out quantitative and qualitative research to produce media evaluation reports. These are then used to evaluate/improve the effectiveness of marketing campaigns.
- Stay updated with the over-all trend and guest behavior in the retail industry and being able to relate the results to derive market level insights
About You :
- Minimum 6 years of experience in Digital Media, Marketing, Agency or Retail
- Team player and keen to share knowledge with the peers, contributes/respects own ideas and those of others equally
- Strong analytical skills, proficient at conceptualizing and implementing solutions to business problems.
- Experience with client engagement and relationship management
- Strong analytical skills and ability to judge and quantify results of advertising and know how to present recommendations
- Ability to synthesize datasets to build a compelling story
- In-depth understanding of the digital marketplace
- Methodical, well-organized, and detail-oriented
- Genuine curiosity with how things work; motivated, self-starter
- Excellent written and verbal communication skills
- Advanced knowledge of Microsoft Excel and PowerPoint
- Expert in Microsoft Excel, DOMO, Tableau, Adobe Site Catalyst
Employment Type: Full Time, Permanent
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People are getting interviews at Target through
People are getting interviews through
(based on 63 Target interviews)
Job Portal
Campus Placement
Company Website
Referral
Walkin
40%
17%
16%
14%
3%
10% candidates got the interview through other sources.
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Confidence
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What people at Target are saying
Rating based on 5 Senior Analyst
reviews
Anonymous · Other Program / Project Management
in Bengaluru
Likes
Work life balance and leaders support
Dislikes
Slow paced
Read 5 reviewsSenior Analyst salary at Target
reported by
26
employees
with 4-9
years exp.
₹11.6
L/yr - ₹28
L/yr
144%
more
than the average Senior Analyst Salary in India
View more details
What Target employees are saying about work life
based on 630 employees
Flexible timing
Monday to Friday
No travel
Day Shift
Target Benefits
Submitted by Company
Learning assistance program Health Insurance Job Training Employee engagement
Submitted by Employees
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Karnataka 560045
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