Manager - Marketing & Sales - Ethoxylates (8-12 yrs)

Roles & Responsibilities :

- Develop and execute comprehensive marketing strategies to promote ethoxylates products across multiple industries (e.g., surfactants, detergents, agrochemicals, personal care, etc.).

- Identify market trends, customer needs, and competitive landscape to adapt marketing strategies accordingly.

- Drive brand awareness and increase market share of ethoxylates products in existing and new markets.

- Conduct detailed market research and competitive analysis to identify new growth opportunities for ethoxylates.-

- Lead the development of product positioning, messaging, and value propositions for ethoxylates products.

- Drive sales growth by directly engaging with customers, distributors, and partners to promote ethoxylates products and close sales deals.

- Develop and manage the sales pipeline, from lead generation to deal closure, ensuring consistent follow-up and high conversion rates.

- Create and implement effective communication strategies to engage key stakeholders, including customers, distributors, and industry influencers.

- Work closely with the sales team, develop sales enablement tools, presentations, and other materials to support the sales team in driving product adoption and sales growth.

- Plan and execute targeted marketing campaigns (digital and traditional) to generate leads and support revenue growth.

- Build and manage the brand identity of ethoxylates within the industry, ensuring a strong, consistent presence across all channels.

- Collaborate with the R&D and Technical teams to understand the unique features and benefits of new products and effectively communicate them to the market.

Ideal Candidate :

- We are seeking an experienced Marketing & Sales Manager with a strong background in the specialty chemicals industry, specifically in ethoxylates.

- BE Chem or Bsc 8 to 12 Experience

- Strong understanding of the ethoxylates market, key applications, and customer segments. PEGylation" (polyethylene oxide is synonymous with polyethylene glycol, abbreviated as PEG