Manager - Consumer Marketing Insights - FMCG (5-15 yrs)

Consumer Marketing Insights (CMI) Manager

We are hiring for a leading MNC into FMCG Industry.

Base Location - Kolkata

5 Days working from Office.

- Candidates from FMCG Industry or Market Research Companies with a with a very solid grasp on quant skills.

- Market Research Companies like - Kantar, Nielsen, IQVIA, Gartner, GfK, Circana, Dynata, Westat, Forrester.

Work Experience: 8 Years+

CTC:- Best in the Industry.

Profile Brief:

- Oversaw financial management, evaluating time costs and job profitability, and implement strategies to optimize financial performance for the organization.

- Generate comprehensive reports integrating modeling insights and extensive data, delivering strategic recommendations across brands / categories etc.

- Responsible for research, run multiple projects to generate data insights that influence decisions regarding existing products / new products development/improvements.

- Coordinate and syn with marketing, packaging & design teams etc for various data insights.

- Design effective & efficient ways along with the agency partners to measure & track brand performance.

- Work closely with brand team to drive execution of briefs and evaluate research designs from the agency.

- Work closely with the brand team & leverage insights to drive business growth.

- Identify new & effective ways of testing concepts, products & communication.

- Evaluate & pilot new tools & agencies esp. in the digital space.

- Leverage internal monitoring tools to derive insights.

- Multiple data sets to identify trends and early indicators of brand/product performance.

- Based on the analysis, providing insights, actively help in decision making.