Brand Head - Lending Platform/NBFC (8-13 yrs)

Responsibilities:

- Develop and execute comprehensive brand strategies aligned with vision and objectives and ensure our identity stands out in the fintech landscape.

- Establish the company as a pioneer in the Alternate Investment market.

- Build the company's brand awareness among retail and HNI investor segments across India.

- Lead strategic partnerships, sponsorships, and high-visibility events that reinforce reputation and expand our reach

- Champion creative approaches to brand representation, finding innovative ways to amplify our market presence and engage audiences.

- Develop and implement KPIs to measure the effectiveness of brand initiatives and campaigns. Analyze and present regular performance reports to the management team.

- Oversee public relations activities, including media relations, press releases, and media opportunities, to enhance brand exposure and reputation.

- Manage360-degreebranding of all of the group's brands

Requirements:

- 8+yearsinbrandstrategy or management, ideally within fintech or financial services.

- Proven ability to create impactful brand frameworks that build awareness and engagement.

- Experience in setting up and enforcing brand guidelines across diverse channels.

- Strong storytelling skills and the ability to translate vision into compelling messages.

- Analytical mindset, using consumer insights to continuously refine brand strategy.

- Collaborative spirit with experience working alongside cross-functional teams.

- Innovative thinker with a pulse on fintech trends and audience behaviours.

- Should have managed various digital and physical ad/awareness campaigns in past