Developing and executing online and offline campaigns, including gamification, digital marketing, brand partnerships, and on-ground activations to drive traffic to digital channels.
Identifying, developing, and optimizing growth channels to drive revenue growth.
Analyzing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to inform future marketing strategies.
Proposing new initiatives to attract prospects, convert leads, and test innovative approaches to capture existing demand.
Providing inputs and expertise to improve the efficacy of marketing activities such as content development, optimization, and advertising.
Planning and executing initiatives to engage the target audience across multiple channels.
Collaborating across teams to share ideas, feedback, and present actionable results.
Implementing projects to achieve the company's growth goals.
Working with channel-specific marketing teams (blogging, email, social media, etc.) to identify growth opportunities.
Testing and optimizing marketing tactics for customer acquisition (e.g., online advertising, direct mail, out-of-home campaigns, affiliate marketing) and conversion rate optimization.
Conducting and presenting competitive analyses and market research.
Qualifications
Bachelor's degree in marketing, strategy, business management, or a related field.
Familiarity with growth-hacking tools, including automation and campaign monitoring platforms.
Creative, problem-solving, and results-driven mindset.
An adaptable, iterative thinker with a strong passion for learning.
Curious, innovative, and confident in driving meaningful change.
Perks and Benefits
Great culture: Enjoy a positive work environment that prioritizes employee happiness and engagement.
Open office: Work in a flat hierarchy with an open communication culture.
Smart colleagues: Collaborate with talented and like-minded peers.
Compensation: Competitive salary, based on experience and industry standards.