System Soft Technologies - Specialist - Social Media (2-4 yrs)

About the Role:

- As a Social Media Marketing Specialist, you will play a crucial role in driving brand awareness and engagement through various social media platforms.

- You will be responsible for developing and executing effective social media strategies, creating engaging content, and analyzing performance metrics.

Key Responsibilities:

Social Media Strategy:

- Develop and implement comprehensive social media strategies aligned with overall marketing goals.

- Identify and track key performance indicators (KPIs) to measure success.

- Stay up-to-date with the latest social media trends and industry best practices.

Content Creation:

- Create high-quality, engaging content, including text, images, and videos.

- Develop a content calendar to plan and schedule social media posts.

- Collaborate with designers and copywriters to produce visually appealing and compelling content.

Community Management:

- Actively engage with the target audience through comments, messages, and social media groups.

- Monitor brand reputation and respond to customer inquiries and feedback promptly.

- Build and nurture a strong online community.

Paid Social Advertising:

- Manage paid social media advertising campaigns on platforms like Facebook, Instagram, and TikTok.

- Create and optimize ad creatives to maximize ROI.

- Track campaign performance and make necessary adjustments to improve results.

Analytics and Reporting:

- Analyze social media metrics to measure campaign performance and identify areas for improvement.

- Generate regular reports on key performance indicators (KPIs) and share insights with the team.

Qualifications:

- 2-4 years of experience in social media marketing, digital marketing, or a related field.

- Strong understanding of social media platforms (Instagram, TikTok, YouTube, Facebook) and their algorithms.

- Excellent written and verbal communication skills.

- Strong attention to detail and organizational skills.

- Proficiency in using social media management tools (e. , Hootsuite, Buffer).

- Basic understanding of FTC regulations and compliance in digital marketing.

- Master's/Bachelor's degree in Marketing, Communications, Business, or a related field