Technical Market Development Head

Role purpose

• Coordinate optimal tech support resource allocation to maximize technical market insights and crop agronomy capability in the country
• Drive the identification of solutions meeting longer term customer needs
• Bring technical expertise required for effective marketing planning, through an objective and collaborative relationship with the commercial teams
• Coordinate and manage Reasons to believe trials program for NPI and Learning and Development Centers
• Support agronomic capability for successful commercial team.
• Work with CPD team on the new product introduction process to ensure new technologies and offers are appropriately supported.
• Bring the agronomic insights required to support the country in putting the customer in the center of what we do
• Lead a group of Divisional Technical support leads in effectively communicating technical knowledge which is aligned to market needs for both internal and external stakeholders.
• Provide a cohesive link between commercial leads and CPD functions for efficient technical knowledge transfer within the company and to external stakeholders.
• Co-ordinate with commercial team and ensure the successful implementation of sales demo program with clear commercial benefits.
• Where assigned, liaise with and proactively influence key value chain partners to provide technical support for Syngenta products and build a deeper knowledge of value chains of strategic importance for closer collaboration in future business opportunities.
• Co-ordinate product complaints in conjunction with sales and field development.
• Support competitors monitoring
• Advise on LEX/FEX to quickly address market opportunities
• Translate tech benefits into the language of customers (better NPIs demand generation) - After registration submission (2 years before launch / post-launch support)

Accountabilities :

• Propose and lead Reason to believe demonstration aimed at providing new grower solutions
• Champion demonstration of NPIs based on insights from Divisional Tech Support lead. Support Marketing on developing technical value proposition with sound business cases for offers and solutions.
• Provide customer insights to Syngenta CPD through feedback received from Divisional Tech Support lead
• Provide technical support for local optimization of NPIs for grower needs.
• Competitor technology analysis 3rd-Party engagements, from technical perspective
• Close coordination with CPD and follow the recommendations made by them and ensure we have trials in the right locations, in the right numbers and that the data points are collated and analyzed to agreed protocols.
• Manage and develop the Technical Support to Sales teams that are aligned to the Commercial targets