Manager - Marketing (4-5 yrs)

Job Overview:

- We are looking for an experienced and results-driven Marketing Manager to join our team.

- The Marketing Manager will be responsible for developing, implementing, and overseeing marketing strategies that drive brand awareness, customer engagement, and business growth.

- The ideal candidate will have strong leadership, creativity, and communication skills, with a deep understanding of marketing trends and best practices.

- As a Marketing Manager, you will collaborate with cross-functional teams and lead campaigns that enhance our market presence and business objectives.

Key Responsibilities:

Marketing Strategy Development:

- Develop and implement comprehensive marketing strategies to achieve company goals and business objectives.

- Collaborate with senior leadership to define target audiences, key messaging, and overall brand positioning.

- Identify market opportunities, trends, and competitor activities to inform strategic planning.

Campaign Management & Execution:

- Plan, create, and manage marketing campaigns across multiple channels (digital, print, social media, email, etc.

- Oversee the execution of marketing campaigns from concept through to completion, ensuring timelines and budgets are met.

- Track campaign performance, analyze data, and make adjustments to improve results and optimize ROI.

Brand Management:

- Ensure consistent messaging and branding across all marketing materials, campaigns, and channels.

- Act as the brand steward, ensuring that the company's brand identity is upheld in all communications.

- Lead the development and execution of brand awareness initiatives to enhance visibility and recognition.

Digital Marketing & Social Media:

- Manage and optimize the company's digital presence, including the website, social media platforms, and digital advertising.

- Develop and implement content strategies that drive engagement and conversion on digital platforms.

- Analyze online traffic, engagement metrics, and other KPIs to improve digital marketing efforts.

Market Research & Analysis:

- Conduct market research to identify customer needs, preferences, and behaviors.

- Analyze customer feedback, industry trends, and competitor activities to refine marketing strategies.

- Provide insights into product and market trends that influence future marketing efforts.

Collaboration & Cross-Functional Communication:

- Work closely with sales, product, and customer service teams to align marketing strategies with business needs.

- Coordinate with external agencies and vendors for the execution of specific marketing projects.

- Partner with the product team to create effective product launch campaigns and promotional materials.

Content Development & Management:

- Oversee the creation of content for various marketing channels, including websites, blogs, social media, newsletters, and promotional materials.

- Ensure that content is engaging, on-brand, and aligned with the company's messaging strategy.

- Develop and manage editorial calendars for timely and consistent content delivery.

Lead Generation & Conversion:

- Develop strategies for lead generation, nurturing, and conversion, with a focus on increasing sales and customer acquisition.

- Use CRM tools to manage and track leads, sales pipelines, and campaign effectiveness.

- Work closely with the sales team to ensure seamless integration of marketing-generated leads.

Budgeting & Performance Tracking:

- Manage the marketing budget, ensuring that all campaigns and initiatives are cost-effective and within allocated resources.

- Measure and report on the effectiveness of marketing campaigns, using KPIs and metrics to evaluate success.

- Present regular reports to senior leadership on the performance of marketing efforts and return on investment.

Event Planning & Coordination:

- Plan and execute marketing events, trade shows, webinars, and promotional activities.

- Coordinate with external vendors, suppliers, and event partners to ensure successful event execution.

- Manage event logistics, promotional materials, and post-event follow-up activities