Senior Data Analyst (E-Commerce)

Role Title: Senior Data Analyst (E-Commerce)

Role Overview

Were seeking a Senior E-commerce Data Analyst to drive profitable growth through deep data

insights. This role focuses on analyzing D2C metrics at a cohort level, improving conversion

rates, optimizing product sell-through, and conducting LTV and basket analyses. You will

collaborate cross-functionally, work on profit-focused projects, and guide strategic decisions

that impact Sweet Karam Coffees P&L.

Key Responsibilities

• Perform cohort analyses to track customer behavior, retention, and profitability.
• Analyze product performance and sell-through rates to optimize inventory and margins.
• Calculate and interpret customer lifetime value (LTV) for budgeting and acquisition.
• Conduct basket analyses to identify cross-selling and upselling opportunities.
• Create and maintain dashboards for real-time and periodic performance reporting.
• Identify areas to improve conversion funnels and reduce drop-offs.
• Collaborate with cross-functional teams (Marketing, Operations, Finance) on data-driven

projects.

• Suggest initiatives that enhance profitability (P&L) based on analytical insights.
• Present clear, actionable recommendations to leadership and stakeholders.

Qualifications & Experience

• Bachelors degree in Business, Economics, Statistics, Mathematics, Computer Science,

or related field.

• 24 years of experience in e-commerce analytics or a related analytical role.
• Strong proficiency in Google Analytics/GA4, SQL, Excel, and data visualization tools (e.g.,

Tableau, Power BI).

• Proven track record in cohort analysis, LTV calculation, and optimizing conversion

funnels.

• Excellent communication skills, with an ability to convey complex data insights

succinctly.

Top Skills Required

1. Cohort Analysis & LTV

2. E-commerce Metrics Mastery (conversion rates, sell-through, basket analysis)

3. Data Tools (Google Analytics/GA4, SQL, Excel, BI tools)

4. Statistical & Quantitative Analysis

5. Communication & Stakeholder Management

6. Problem-solving & Critical Thinking

7. Cross-functional Collaboration

Your work will involve

1. Weekly/Monthly E-commerce Performance Dashboards

2. Cohort Retention & P&L Impact Reports

3. Product Sell-Through & Margin Analysis

4. Customer Lifetime Value (LTV) & Profitability Forecasts

5. Basket Analysis & Upsell/Cross-Sell Insights

6. Conversion Funnel Diagnostics

7. Pricing & Promotion Impact Studies

8. Marketing Campaign Performance & ROI Analysis

9. Customer Segmentation & Profit Contribution

10. A/B Test Summaries & Recommendations

11. Churn & Retention Models

12. Inventory Forecasts & Demand Planning

13. Cost Optimization Analyses

14. New Product Launch Performance & P&L Projection

How to Apply:

Send your resume and a brief cover letter to growskc@sweetkaramcoffee.in with the subject line

"Application for Data Analyst ( E-Commerce)

Join us at Sweet Karam Coffee and be a pivotal force in leveraging data to enhance profitability,

customer satisfaction, and overall business success!