Digital Marketing Executive

Role & responsibilities

What is Needed for the Role

● Should have the ability to interact, liaise and coordinate with agencies, work with multiple stakeholders internally to drive the organization objectives.

● Take initiatives and be responsible for brand strategy and brand building across global markets.

● Own-up all marketing communications to be driven by the organization.

● Innovative and creative, with a logical and methodical approach to problem solving.

● Excellent written and oral communications skills.

● Meticulous attention to detail, with an overall passion for continual improvement.

● Self-starter with a strong sense of ownership.

● 3 - 5 years of experience in a hands-on digital marketing position with an IT company.

What You Will Work On

● Creation of marketing programs and campaignsto generate salesleads and to acquire new customers.

● Plan and execute all digital marketing activities, including Email, SEM, SEO,Social media, and display advertising campaigns.

● Continuously come-up with thoughts and ideas for story boarding; includes Video scripts and shots, Leadership journeys, employee career growth, blogs, customer testimony, and POVsDefine, plan, and execute the digital marketing strategy.

● Establish,implement, and measure the effectiveness of digital advertising initiatives to drive awareness and adoption of our Risk Management Products and Software Development Services.

● Work on market demand generation thoughts, especially for the new markets we want to penetrate from an organization perspective.

● Design, build, and maintain our social media presence.

● Basic content writing on the subject matter will be essential.

● Build PR activity for the external interface of the company.

● Independently driven market led events working closely with field sales team and partners in the market.

● Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

● Create and execute an annual content calendar identifying potential marketing opportunities, events & event participations.

● Work closely with the sales teams to identify market requirements and trends to continuously tailor content to the specific needs of our customers.

● Create and execute an annual content calendar identifying potential marketing opportunities, events & event participations.

● Work closely with our Partnerʼs marketing team to plan and execute online events and digital campaigns