Lead - Marketing - IT (8-10 yrs)

- Xebo.ai is a SaaS based experience management and market research platform.

- We are a global IT product based firm whose vision is to be the best in class research platform which helps organizations make smarter and informed decisions hence improving the experiences organizations provide to every stakeholder.

- The platform helps organizations capture feedback at multiple touchpoints, understand it in real-time, and deliver insights by.

- We are proud to provide Communities and Mystery Shopping solutions, as well as strategic guidance, support and services to leading banks, Insurance companies, airports and FMCG companies across the globe.

- With a creative management, a skilled team, and an inherent ability to succeed, Xebo.ai strives to grow and reach heights.

Position Description:

- We are looking for our B2B Growth Marketing Lead.

- This pivotal role steers and optimises our current B2B digital growth efforts across our main markets.

- You will plan and execute campaigns to educate companies about Xebo.ai, and will work across paid media and multiple commercial stakeholders, through growth initiatives, campaigns and partnerships.

- This is an instrumental role to ensure Xebo.ai hits its ambitious growth goals, through best in class practices.

Responsibilities:.

- You will define, plan and implement our B2B growth marketing strategies in cooperation with the Sales Lead, that includes measuring daily operations, experiments and conversion tests.

- Monitor and ensure B2B marketing campaigns deliver against weekly / monthly targets in terms of traffic, inbound leads, etc.

- Perform strategic analysis to evaluate the end-to-end customer experience across multiple channels and customer touch points through our web.

- You will own conversion on site, and will work closely with product lead to roll out growth initiatives that boost our conversion rates.

- Devise and implement sophisticated automated strategies for lead nurturing and B2B sales lifecycles.

- Be a key knowledge leader with regards to B2B input relevant local context, and guide specialists into defining the right set of strategies to launch marketing campaigns.

- Build stakeholder trust between growth marketing org and other relevant areas and functions as commercial, brand, product or risk, sharing wins and learnings, and contributing to elevate the broader team's impact.

We are looking for:.

- 8+ years of demonstrated work experience in B2B marketing and growth, across paid and organic, working with B2B communities and developing acquisition and retention plans.

- Strong project management and stakeholder management capabilities.

- Ability to analyze and structure data, turn data into insights, and insights into actions that assist senior management and other partners with decision making.

- Critical thinking including the ability to see and communicate the big picture in a way that encourages your team and partners.

- Excellent verbal and written communication, and cross-functional skills to collaborate with teams.

- A passion for seeking complex, challenging, and ambiguous problems that warrant ambition and perseverance.

You will be a great fit if you care about:.

- Ownership: you easily communicate ideas, implement them, and take responsibility for your actions.

- Helping others: sharing knowledge with your team is on top of your priorities.

- Fast-paced startups: you love adapting to different situations, and you know how and when to iterate fast and with high quality.

- Our product: you believe in our vision, and are willing to give your best to build the future of Xebo.ai.