Brand Book & Retail Expansion Mandate

About the Brand

A leading physiotherapy and movement science clinic based in Bengaluru, specializing in personalized care to enhance physical health and well-being. The clinic combines advanced techniques and evidence-based practices to address diverse musculoskeletal and movement challenges.

Scope of Work

1. Brand Identity Development:

• Conduct an in-depth audit of the existing brand identity (digital and offline).
• Define visual identity elements: logo, colors, and typography.
• Establish brand messaging, tone of voice, and core values tailored to expertise in healthcare and wellness.
• Ensure adaptability across online and offline applications.

2. Retail Expansion Strategy:

• Research the healthcare and wellness retail landscape with a focus on physiotherapy clinics.
• Develop strategies for clinic design, layout, and customer experience, including material selection guidelines and moodboards.
• Provide actionable insights to maintain brand consistency across clinic locations.
• Ensure seamless translation of digital branding to physical spaces.

Key Requirements:

• Bengaluru-based agency for smooth collaboration.
• Experience in branding and retail strategy within healthcare, wellness, or retail sectors.
• Strong understanding of physical environments (e.g., clinics or retail spaces).
• Proven track record in creating brand books and retail expansion strategies.

Timeline:

• Completion within two months from the project start date.