The PD Merchandiser plays a pivotal role in the retail and fashion industry, acting as the bridge between product development and sales operations. This position is crucial for ensuring that the merchandise aligns with market trends, consumer demands, and brand strategy. By conducting comprehensive market analysis and trend forecasting, the PD Merchandiser not only aids in creating an appealing product line but also maximizes profitability for the organization. This role requires a keen understanding of consumer behaviors, strong communication skills, and the ability to collaborate closely with different teams, including design, marketing, and supply chain management. Ultimately, the PD Merchandiser is responsible for delivering products that resonate with customers while fitting within the overall business goals.
Key Responsibilities
Conduct detailed market research to identify trends and consumer preferences.
Collaborate with design and marketing teams to develop product lines that meet customer needs.
Create and maintain a product development calendar to oversee timelines and deliverables.
Prepare detailed product specifications for the development team.
Coordinate with vendors and suppliers regarding material sourcing and production timelines.
Negotiate pricing and terms with suppliers to ensure cost-effectiveness.
Analyze sales data to inform product development strategies.
Manage inventory levels and forecast future product demand.
Facilitate sample reviews and provide constructive feedback for product improvement.
Evaluate competitor products and industry developments to stay ahead of market trends.
Work closely with the merchandising team to optimize product assortments.
Ensure compliance with product quality and safety standards.
Prepare presentations and reports for upper management to aid in decision-making.
Participate in trade shows and exhibitions to showcase new products.
Build strong relationships with internal departments and external partners to foster collaboration.
Required Qualifications
Bachelor s degree in Merchandising, Fashion Design, Business, or related field.
3-5 years of experience in product development or merchandising.
Proven experience in market analysis and trend forecasting.
Strong negotiation skills with a history of successful vendor negotiations.
Excellent organizational skills with the ability to manage multiple projects.
Proficiency in data analysis tools and software.
Strong understanding of supply chain processes.
Exceptional verbal and written communication skills.
Creative mindset with strong problem-solving abilities.
Attention to detail and a commitment to product quality.
Ability to work collaboratively in a fast-paced environment.
Knowledge of retail mathematics and inventory management practices.
Familiarity with relevant software, such as Adobe Creative Suite.
Understanding of consumer insights and behavior.
A keen eye for aesthetics and market trends.
Willingness to travel when necessary for supplier visits and trade shows.