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Field Marketing Manager
Sun Chemicals
posted 2d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Collaborates with sales teams to identify target accounts and create localized marketing campaigns to engage target audiences, drive demand and accelerate pipeline growth.
- Identify and execute targeted marketing initiatives focusing on key account development and expansion, using multi-channel tactics, including ABM.
- Develop and execute comprehensive, multi-layered, marketing campaigns tailored to the Asia South market, ensuring alignment with overall company and regional revenue and business goals.
- Collaborate with cross-functional teams including sales, product management, and marketing to integrate field marketing strategies with broader marketing and sales initiatives.
- Lead the planning and execution of Bentley India hosted and 3rd party in-person events, to drive thought leadership, brand awareness and lead generation. This would require end-to-end coordination with internal & external stakeholders and traveling across Indiaup to 30%-50%.
- Develop and oversee the execution of digital campaigns, manage advertising plans, and help maintain media relationships.
- Provide recommendations for social media plans and align them with overall campaign objectives.
- Coordinate with corporate communications to execute PR related strategies to raise brand awareness across the region.
- Ensure the overall cohesiveness and alignment of all marketing channels to reinforce messaging and brand awareness while driving regional business and revenue objectives.
- Working with regional sales leadership, identify and prioritize regional tradeshows and sponsorships to increase brand visibility and lead generation - ensure branding and messaging are aligned with objectives; coordinate with events team on execution of events and ensure lead follow-up.
- Regularly communicate marketing plans, progress, and results to internal teams.
- Stay abreast of emerging technologies, best practices, and industry trends/developments/regulations to continuously enhance field marketing strategies and tactics.
Other Responsibilities:
- Build regional understanding of the important media (magazines/websites/blogs, etc.) by Industry, enhance existing, and build up new relationships, and coordinate all local press activities and report coverage with Corporate Marketing and Media Services.
- Coordinate/manage Bentley Executive visits with local sales leadership and Corporate.
- Lead the Regional Marketing globally assigned as a partner for tag team with Digital Marketing/Product Industry Marketing to facilitate the Event & Webinar execution.
- Engage with Digital Marketing for data acquisition, cleanup and requirements for the local region including interfacing with sales management to qualify requests and ensure we have a plan to leverage new names.
- Ensure Channel management is aware of planned marketing programs in the region to facilitate proper leverage of marketing programs by Channel partners.
- Support Corporate initiatives like Year in Infrastructure in the region.
Qualifications
- Bachelor s degree or equivalent experience in marketing, business, or a related field.
- 8+ years of experience in B2B field marketing, with a focus on the Indian market.
- Background in executing and managing in-region B2B lead gen programs that drive engagement and generate high-quality leads and revenue for both new logo growth and account expansion.
- Experience planning and executing ABM strategies and tactics.
- Excellent organization and multitasking skills, with the ability to handle projects autonomously and solve problems proactively.
- Experience in infrastructure markets including transportation, energy and water is advantageous.
- Demonstrated experience in managing budgets and overseeing vendors for marketing program execution.
- Strong project management skills and ability to work in a fast-paced environment.
- Prior experience with marketing tools, analytics, and technology platforms and associated systems including Marketo, Demand base, SFDC, Google Analytics, etc.
- This role requires up to 30%-50% travel across India.
Employment Type: Full Time, Permanent
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based on 2 employees
Flexible timing
Monday to Saturday
Within city
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