Google Ads, SEO Specialist

Role & responsibilities

Trident is looking for a motivated Virtual Google Ads / SEO Specialist who is ready to become part of the team for long-term growth.

This position is 40 hours/week. Monday Friday. 8 hours per day. Preferred working hours between 11:30am - 8:30pm IST.

Reports to: Senior Digital Marketing Specialist and Account Manager

Monthly tasks include:

SEO:

• Optimise new website builds, blog posts, landing pages, images for keywords
• Use Semrush to view recommendations and make tweaks to site
• Work with team to set up location-based or service-based landing pages and optimise for SEO
• Submit and review monthly citation-building campaigns for monthly SEO clients
• Setup and optimise Google Business Profile for clients
• Submit a sitemap in Google Search Console and review and fix other issues
• Identify backlink opportunities and work with guest posts to drive further backlinks for the clients

Google Ads:

• Plan Google Ads strategies to optimise for lead generation and online sales
• Setup new Google ad accounts, keyword research, choose keywords, write headlines, and descriptions, work with team on optimise landing page(s)
• Proficient in setting up Google Merchant accounts for e-commerce campaigns.
• Create new Google ad sets for events or client priorities, keyword research, choose keywords, write headlines, and descriptions, make recommendations for landing page(s)
• Monthly review and optimisation of Google ad sets
• Can troubleshoot underperforming campaigns to get them back on track

SEO & Google Ads

• Help project managers answer SEO related & Google Ad questions from clients that come through from clients
• Setup, customise and send SEO reports & Google Ad reports
• Setup Google Analytics on client sites
• Setup Google Tag, Conversion tracking, and Goals on client sites
• Report on attribution of leads if the user has visited through multiple channels

Qualities we are looking for:

• English fluency
• At least 5+ years of experience with SEO & Google Ads
• A free thinker, willing to look for answers
• Confidence in strategy, execution and details
• A team player who is happy working in a small team of 10-15 people
• Strong communication skills
• Responsive: Quick with email and chat communication
• Adwords Certified would be an advantage

Preferred expert knowledge of:

• Google Analytics
• Google Business Profile
• Google Tag Manager
• Google Search Console
• Google Ads
• BrightLocal
• SEMRush
• WordPress
• Yoast SEO plugin
• Advanced Custom Fields, Divi and Elementor
• ClickUp
• GoHighLevel - would also be an advantage

Special requirements:

• A computer that is two years old or less
• Your own fast Internet connection that can handle video calls and some kind of backup internet
• Have a headset or microphone and video camera (for team meetings)