A telecaller, also known as a telemarketer or telephone sales representative, is responsible for making outbound phone calls to potential customers or clients with the objective of promoting a product, service, or generating sales leads . The job description of a telecaller typically includes the following responsibilities : Making outbound calls : Telecallers spend a significant amount of time on the phone, reaching out to individuals or businesses from a provided list . They may use a script or follow a specific call structure to engage the recipient in a conversation . Promoting products or services : Telecallers are responsible for promoting and describing the features and benefits of the products or services offered by the company they represent . They need to have a good understanding of the offerings to effectively communicate their value to potential customers . Building relationships : Telecallers aim to build a rapport with customers by demonstrating a friendly and professional attitude during phone conversations . They may answer questions, provide additional information, and address any concerns raised by the customers to establish trust and credibility . Generating sales leads : In addition to selling products or services directly over the phone, telecallers often focus on generating leads for the sales team . They collect relevant information from potential customers, such as contact details and specific requirements, which can be used to follow up and convert leads into sales . Achieving targets : Telecallers typically have performance targets or quotas that they need to meet . This could involve a certain number of calls made per day, a specific number of sales or leads generated, or revenue targets . They need to be proactive, persistent, and persuasive to meet or exceed these targets .