SEO Specialist

SEO Specialist

JOB DESCRIPTION
We seek a highly skilled and experienced SEO Specialist to join our dynamic marketing team. As an SEO Specialist, you will be responsible for improving our website's visibility and search engine rankings by implementing best practices in On-page, Off-page and Technical SEO

KEY RESPONSIBILITIES

• Develop and implement effective SEO strategies to improve website visibility and search engine rankings.
• Conduct keyword research to identify high-value keywords and phrases relevant to our industry and target audience.
• Optimize website content, including landing pages, and blog posts, for targeted keywords and user experience.
• Perform on-page optimization tasks such as meta tag optimization, URL optimization, and internal linking.
• Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, and SEMrush.
• Identify and troubleshoot technical SEO issues such as crawl errors, duplicate content, and site speed.
• Collaborate with the content team, developers, and other team members to implement SEO recommendations.
• Track and report on key SEO metrics, including organic traffic, keyword rankings, and conversion rates.

QUALIFICATIONS

• Minimum of four years of experience in SEO, with a proven track record of improving search engine rankings and driving organic traffic.
• In-depth knowledge of SEO tools and software, including Google Analytics, Google Search Console, SEMrush, Moz, and Ahrefs.
• Strong understanding of search engine algorithms and ranking factors.
• Excellent analytical skills and the ability to interpret data and draw actionable insights.
• Strong communication skills, both written and verbal.