Digital Marketing Executive

StudieMaven, a leading study abroad consultancy, is seeking a highly motivated Digital Marketing Executive to join our dynamic team. In this role, you will be instrumental in driving our marketing efforts across digital platforms. Your primary focus will be on creating engaging video content in collaboration with our other department team, as well as executing and optimizing paid promotions to connect students with educational opportunities abroad.

Responsibilities and Duties:

• Collaborate with the admissions and sales team to create engaging video content that highlights study abroad opportunities and services.
• Manage digital marketing campaigns across various platforms, including social media, Google Ads, and email marketing, to reach prospective students effectively.
• Analyze and optimize paid promotion strategies to maximize student enrollment and engagement.
• Conduct market research to identify trends and insights that inform marketing strategies and content creation.
• Monitor, report, and analyze campaign performance metrics to refine marketing tactics and improve ROI.
• Provide guidance and support to student coordinators across all branches to ensure consistency in marketing messaging and outreach efforts.
• Stay up to date with the latest digital marketing trends and best practices to enhance our marketing initiatives.

Skills Required:

• Bachelors degree in any field
• Proven experience in digital marketing, particularly in managing paid promotions and social media campaigns.
• Strong ability to create compelling video content and advertisements tailored to target audiences.
• Excellent written and verbal communication skills, with proficiency in English.
• Self-motivated and goal-oriented, with a keen interest in achieving marketing targets.
• Creative thinker with the ability to generate innovative ideas for marketing campaigns.
• Familiarity with analytics tools (e.g., Google Analytics, Facebook Ads Manager) to measure campaign performance.
• Ability to work collaboratively in a fast-paced, competitive environment.

If you are passionate about digital marketing and eager to make a significant impact in the field of international education, we invite you to apply for this exciting opportunity.