Brand Manager

Building brand awareness and increasing brand value and profitability.

Researching and analysing consumer behaviour, market trends and competitor activity.
Collaborating with different teams such as marketing, creative, etc.

Overseeing the production of advertisements, promotional materials, mail & online campaigns.
Developing and implementing strategies that resonate with the target market.
Planning and executing marketing initiatives including campaigns, events, sponsorships, and corporate social responsibility programs.
Ensuring that messaging and marketing activities are aligned with brand and company values.

Establishing budgets, performance specifications and sales estimates.
Increasing product sales and market share.
Measuring and reporting on campaign performance and assessing KPIs and ROI.