Zoho CRM Specialist

• Define and optimise the CRM Strategy with the Marketing and Sales department
  
• Develop and execute the customer lifecycle marketing and triggered communication strategies to drive engagement and retention across email, SMS and web push
  
• Manage pre and post sales flows to optimise all opportunities
  
• Manage all aspects of email builds, testing and scheduling of marketing communications.
  
• Champion a data-driven approach throughout the business to ensure campaign effectiveness.
  
• Ongoing management of the database to pull segments and insights.
  
• Responsible for all email reporting on a weekly, monthly basis
  
• Work within and contribute towards an open sharing of ideas within the team and wider business.
  
• Keeping staff up-to-date on the software.
  
• Building security parameters and undertaking audits as necessary

Requirements

• 3-5 years of experience as a CRM manager, preferably with Zoho CRM
  
• Evidence of having delivered strong CRM strategies for another omni-channel retailer, ideally in a fashion or lifestyle sector
  
• Advanced excel skills and experience working across different platforms like Zoho CRM, Zoho Marketing automation, Klavyo, etc.
  
• Ability to manage system implementation and maintenance
  
• Ability to manage internal processes and main stakeholders where appropriate
  
• Sense of ownership and pride in your performance and its impact on a company
  
• Critical thinker and problem-solving skills
  
• Team player
  
• Good time-management skills
  
• Great interpersonal and communication skills
  
• Excellent verbal and written English skills.