E-commerce Sales and Marketing Manager

Roles and Responsibilities:

• Drive end-to-end e-commerce sales, including product planning, pricing strategies, inventory management, and order fulfillment.
• Develop and execute marketing strategies to increase traffic, conversion rates, and customer retention across online channels.
• Optimize product listings, descriptions, and images to enhance visibility and sales on platforms like Myntra, Flipkart, meesho and Shopify.
• Plan and implement promotional campaigns, seasonal sales, and product launches to maximize revenue.
• Monitor and manage e-commerce platforms' performance, ensuring seamless customer experiences.
• Leverage data analytics to identify trends, measure campaign effectiveness, and refine sales and marketing strategies.
• Build and maintain strong relationships with third-party marketplaces and vendors.
• Conduct competitor analysis to stay ahead of market trends and adjust strategies accordingly.
• Drive digital marketing campaigns, including SEO, PPC, email marketing, and social media advertising, to drive brand visibility and engagement.
• Collaborate with internal teams (design, logistics, and customer support) to ensure alignment in achieving sales and marketing goals.
• Manage budgets for advertising, marketing campaigns, and platform fees, ensuring cost-effectiveness.
• Stay updated on e-commerce technologies and trends to implement innovative solutions for business growth.

Skills and Qualifications:

• Bachelors in Btech, BE, or BSc plus Masters degree in Marketing, Business, or a related field would be preferred.
• Fresher or 1-4 years of experience in e-commerce sales and marketing.
• Proven track record of managing and growing sales on platforms like Amazon, Flipkart, Myntra, or company-owned websites.
• fresher from the premium institute or Strong knowledge of digital marketing strategies, including SEO, SEM, and social media advertising.
• Proficiency in e-commerce tools and platforms (e.g., Shopify, Google Analytics, Meta and Amazon Seller Central/flipkart seller portal).
• Exceptional analytical skills and the ability to interpret data for decision-making.
• Excellent communication, negotiation, and leadership abilities.
• Strong project management skills with the ability to handle multiple priorities.
• Passion for e-commerce retail and staying updated on industry trends.