Brand Manager

Brand Manager

Responsibilities:

• Plan and Execute the Marketing Plan for achieving target sales (offline, online, website), slow movers, cross and upsell, customer engagement and brand imagery
• Research customer, competition, market visits, interact with sales /training team for insights
• Analyze sales across channel, products, state etc. to understand gaps and opportunities of the business. Past performance
• Lead the execution of the marketing plan (offline and online) and budget by briefing, coordinating, executing and reviewing all related agencies and internal customers
• Responsible for all brand communication, content and guidelines across all online or offline execution e.g. website, social media, marketplace, print advts, look & learn, banners, catalogues, events etc. (also Abroad for Ikonic Pro)
• Monitor spends and campaigns (social media, performance) for better yield and target
• Innovate communication and media for higher reach and engagement with TG
• New product launch and plan
• Training ppt and video for educators
• Influencer and collaborators planning

Customer Experience:

• Website, Packaging thank you, ecomm gifts, Bot, Merchandising at Events etc.

Sales Support:

• Designing all sales support communication
• Design and Planning product training

E-Commerce:

• Interact with the ecomm team and or marketing team of marketplace to plan and execute marketing activities and communication for various platforms
• Brand presence across platform for better conversion by providing communication and content for product and brand - images, banners, Infographics, descriptions, banners, A+, brand store etc.
• Design sale, consumer promos for higher and quality sales on brand website.