Developing a comprehensive event marketing strategy, including goals, objectives, formats, and target audiences
Building brand awareness in key markets by organizing and participating alongside established players in the region in in-person events, tradeshows, and conferences
Spearheading initiatives to meet objectives based on lead generation, partner engagement, and customer advocacy through onsite activations
Analyzing, tracking, and reporting on event ROI based on the predetermined pipeline, revenue, and MQL metrics
Coordinating with multiple stakeholders, both internal and external, to ensure the smooth execution of events
Researching market trends to develop new ideas for future events