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Growth Marketing Manager | Space-O Technologies
7-12 years
Ahmedabad
1 vacancy
Growth Marketing Manager | Space-O Technologies
Space-O Technologies
posted 1mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
We are seeking a Growth Marketing Manager with extensive experience in Product App Store Optimization (ASO) to drive our app s visibility, user acquisition, and engagement. This role is critical to our growth strategy, combining data-driven ASO expertise with a broader growth marketing approach to optimize our product s presence, attract quality users, and boost conversions. The ideal candidate will bring a blend of ASO skills and a growth mindset to refine our app s performance in app stores while collaborating on multi-channel growth initiatives.
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Bachelor s degree in Marketing, Business, Data Science, or a related field (Master s degree preferred).
- 7+ years of experience in growth marketing with a strong emphasis on ASO and product marketing.
- Proven track record of successful ASO strategies and campaigns with measurable impact on app visibility and user acquisition.
- Expertise in ASO tools (e.g., App Annie, Sensor Tower, Mobile Action) and familiarity with app store algorithms and guidelines.
- Strong analytical skills, with proficiency in marketing and data analytics tools like Google Analytics, Mixpanel, or similar.
- Hands-on experience in A/B testing and data-driven decision-making for growth marketing.
- Exceptional project management skills and a collaborative mindset.
- Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
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Develop and execute a robust ASO strategy, improving app visibility, rankings, and organic downloads in app stores (Google Play, Apple App Store).
- Conduct extensive keyword research, competitor analysis, and store trend analysis to identify high-impact opportunities for growth.
- Optimize app listings, including titles, descriptions, icons, screenshots, and video assets, based on data-driven insights.
- Perform A/B testing on app store creatives and other assets to improve click-through and conversion rates.
- Work with the broader marketing team to create and execute growth strategies focused on customer acquisition, retention, and revenue generation.
- Implement multi-channel growth campaigns, utilizing paid advertising, social media, content marketing, SEO, and email to drive traffic and downloads.
- Analyze user data to optimize conversion rates and improve user retention across all channels.
- Leverage ASO as a primary channel for organic user acquisition, while exploring other growth channels to complement ASO efforts.
- Design and manage paid marketing campaigns to support ASO efforts and maximize visibility.
- Develop user retention strategies, including push notifications, in-app messaging, and lifecycle marketing, to encourage app engagement.
- Monitor, analyze, and report on ASO and growth marketing KPIs, including downloads, user acquisition cost (CAC), and lifetime value (LTV).
- Use ASO and marketing analytics tools (e.g., App Annie, Sensor Tower, Google Analytics) to derive insights and continuously optimize strategies.
- Provide regular reporting to key stakeholders on ASO performance and growth marketing initiatives.
- Continuously test new growth ideas, channels, and trends in ASO to ensure our app stands out in the competitive landscape.
- Drive a culture of experimentation, running A/B and multivariate tests across app listings and marketing campaigns to enhance performance.
- Stay updated on industry trends, algorithm changes, and best practices in ASO and growth marketing.
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Near Iscon Cross Road,
Ambli - Bopal Rd, Ahmedabad,
Gujarat 380058
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Brief about the project Have a file to shareKingdom of Saudi Arabia
I hired them for a BA assignment for a project. They did a fantastic job. Quite professional and also good at making the customer understand non technical aspects. Put their mind to think like the customer. A guy named Jaimin was assigned as the work lead and really appreciate his knowledge, understanding customer perspective on the assignment and come up with very valid suggestions. Recommended for mobile app development.
We searched online for app developers that had an extensive experience in mobile app development as well as a strong presence in the market. We chose Space-O specifically because of the up-close experience we had with another app they had developed and we wanted to achieve the same high level of standards, quality, and satisfaction. We were looking for brilliant experts and we found them.
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Employment Type: Full Time, Permanent
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