Digital Marketing Manager

Job Overview:

MGM Hotels & Resorts , Dizzee World (Amusement Park ) India is seeking a dynamic and results-driven Digital Marketing Manager to join our marketing team. The ideal candidate will have a passion for the hospitality industry and a proven track record of creating and executing successful digital marketing campaigns. This role requires proficiency in various digital marketing tools and platforms to enhance our online presence, drive direct bookings, and grow our brand.

Key Responsibilities:

• Develop, implement, and manage digital marketing campaigns across various channels including search engines, social media, and email marketing.
• Utilize research tools like Ahrefs and SEMrush to conduct keyword research, competitive analysis, and performance tracking.
• Manage and optimize our websites using Google Tag Manager, Google Search Console, and Google Analytics to improve user experience and SEO performance.
• Plan and execute paid advertising campaigns on Google Ads, Facebook Meta Business Suite, and LinkedIn, ensuring effective targeting and ROI.
• Monitor and analyze the performance of marketing campaigns, providing detailed reports and actionable insights to optimize future strategies.
• Collaborate with the content team to create engaging and SEO-friendly content for the website, blog, social media, and other digital platforms.
• Stay updated with the latest industry trends, tools, and best practices in digital marketing and the hospitality sector.
• Coordinate with external agencies and vendors as needed to achieve marketing goals.

Requirements:

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.6
• 6-8 years of experience in digital marketing, preferably within the hospitality industry.
• Proficient in using research tools such as Ahrefs and SEMrush.
• Strong knowledge of Google Tag Manager, Google Search Console, Google Analytics, and Google Ads.
• Experience with social media advertising platforms, including Facebook Meta Business Suite and LinkedIn.
• Demonstrated ability to create and manage successful digital marketing campaigns.
• Excellent analytical skills and the ability to interpret data to make informed decisions.
• Strong written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team in a fast-paced environment.

Preferred Skills:

• Experience with email marketing platforms and CRM tools.
• Knowledge of HTML/CSS and web development basics is an advantage.
• Familiarity with content management systems (CMS) like WordPress.
• Experience with video marketing and YouTube advertising.

Benefits:

• Competitive salary and performance-based bonuses.
• Health and wellness benefits.
• Opportunities for professional development and career advancement.
• Employee discounts on hotel stays and dining at MGM Hotels & Resorts properties.
• A supportive and collaborative work environment.