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21 SolutionInn Jobs

Digital Marketing Specialist

2-7 years

Jalandhar, Ludhiana, Patiala + 1 more

1 vacancy

Digital Marketing Specialist

SolutionInn

posted 1mon ago

Job Description

  • Plan, create, and execute a diverse range of PPC campaigns across different digital channels.
  • Monitor and optimize existing PPC campaigns to ensure maximum performance and ROI.
  • Develop and implement social media strategy and campaigns to increase brand awareness and uplift brand equity.
  • Create and curate engaging content for all social media channels, including Facebook, Instagram, Snapchat and TikTok.
  • Devise social media marketing campaigns aligned with business objectives and brand identity.
  • Provide creative input for advertising templates and content to drive engagement.
  • Analyze and produce comprehensive reports on campaign performance, drawing actionable insights for improvement.
  • Regularly update website content, marketing materials, ads, social media, and emails to maintain relevance and alignment with marketing strategy.
  • Implement, launch, and optimize PPC campaigns to reach target audiences effectively.
  • Collaborate with senior team members from various departments to generate valuable marketing and branding strategies.
  • Identify potential revenue opportunities and contribute to strategic planning.
  • Conduct in-depth competitor research to stay ahead of industry trends and developments.
  • Establish key performance metrics to measure the success of marketing initiatives.
  • Develop and maintain a strong brand image to attract customers to our products and services.
Skills Required
  • Proficiency in PPC marketing and understanding its integration into broader digital marketing strategies.
  • Experience with data analytics in B2C enterprises and a data-driven environment is advantageous.
  • Familiarity with web analytics platforms like Google Analytics or Webmaster is a plus.
  • Strategic thinking and problem-solving abilities to address challenges and optimize campaigns.
  • Social media handling experience with a keen understanding of various platforms and their audiences.
  • Ability to stay updated on social media trends, tools, and applications for continuous improvement.
Required Qualifications
  • Bachelors degree in Marketing or Management Sciences field required.
Job Experience
  • At least 2 years of similar work experience is required.
  • Google AdWords Certified will be preferred

Employment Type: Full Time, Permanent

Read full job description

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