Engage with existing customers for cross-selling and up-selling our products/services. Generate leads for our software solutions through tele-calling and on-site meetings. Assist with follow-ups and activities to improve lead conversion. Contact and meet leads obtained from digital marketing, webinars, etc., and arrange demos with the pre-sales team. Develop and maintain solid relationships with customers to ensure continued business Understand the challenges faced by Indian SMBs and gather market feedback.