SocialPilot - Senior Marketing Manager (10-12 yrs)

- Lead the entire marketing of SocialPilot and manage different marketing functions including Performance Marketing, Content Marketing, Partnerships & Alliances, Affiliates, PR, Email Marketing etc.

- Work with Conversion Rate Optimization specialists to identify, plan and execute CRO activities on SocialPilot web properties.

- Handle the responsibility of brand management campaign strategies and ensure all marketing campaigns align with business objectives.

- Developing, executing, and managing digital marketing strategies for SocialPilot's target markets

- Deeply study competition marketing approaches campaigns and integrate these learnings into SocialPilot's marketing strategies.

- Define monthly, quarterly and annual marketing plans and ensure all marketing activities are planned and executed as per business plan.

- Define KPIs for team leads/members to provide feedback and training for marketing activities.

- Work closely with the product team for new feature launches and support marketing activities as required.

What are you like:

- 10+ years of marketing experience, major experience working SaaS companies targeting small and medium sized enterprises

- Must have solid understanding of Inbound Marketing

- Expert-level understanding of content marketing and SEO.