Group Head Media & Performance

• Executes day to day production tasks (campaign set up, launch, tracking & optimization)
• Completes QA and all production procedures accurately
• Analyzes performance metrics and proactively optimizes campaigns to increase performance
• Identifies trends in data to drive optimization strategies
• Runs campaign calendar, trafficking assets, screenshots, billing, and related pre/post-launch processes
• Chip into company initiatives, processes, and roll-outs
• Business Reporting
• Creative & Display optimization
• Budget confirmation and benefit simulation curves
• Pre-launch builds along with Domain blocking
• Campaign builds and audits

What you need to succeed Technical Skills

Intermediate to Advanced Microsoft Excel skills. More specifically, it will be important to have in-depth knowledge of the following Excel features (but not limited to) :

• Vlookups, basic formulas like sum, sumif, iferror, etc.
• Pivot Tables and Graphs
• Macros
• Sophisticated Presentation skills and ability to build new infographics to create/present business/performance reviews

Digital Marketing Skills

• Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers, rich media vendors, RTB/Programmatic buying experience a plus :
• Set up Display campaigns via Adobe s propriety application and trafficking them to the appropriate targeting to achieve delivery for desired performance.
• Hands-on experience in driving campaign set-up, monitoring, analysis, and making recommendations for optimization.
• Interact with account managers, engineers, and partners on various ops projects and work in partnership with internal and off-shore teams to execute display campaigns.
• Monitor performance and budget pacing every day to drive performance and take appropriate steps to avoid over/under delivery with collaboration with the Account Management team and client.
• Responsible for optimization, along with quality assurance, during the pre-launch stage, to ensure successful onboarding of advertisers.
• Should have experience in strategizing and defining the standard methodologies for display advertising campaigns and a solid understanding of user retargeting and third party tags.

Business Skills

• Demonstrated ability to learn quickly, be a teammate, and lead change effectively.
• Experience presenting in front of groups.
• Solid understanding of general business models, concepts, and strategies
• Motivated self-starter capable of taking initiative and negotiating tough situations
• Basic project management and excellent communication skills
• 4-5 years of relevant work experience