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Digital Marketing Lead
Kimberly-Clark
posted 5mon ago
Job Role Insights
Key skills for the job
Job Description
- Digital Strategy Execution: Create execute a holistic digital strategy aligned to overall business objectives goals. Create execute an annual digital marketing calendar and build programs/activations designed to help achieve the brand/business objectives laid out in the digital strategy, as well as the overall brand objectives.
- Ecommerce Marketing: Create execute a powerful Platform Marketing strategy for each E-commerce platform to drive brand Goals in collaboration with brand account teams. Develop a string rigor of review, experimentation, learning continuous learning to drive towards elevating outcomes.
- CRM: Scale-up the CRM program across the value chain from acquisition to loyalty. Engage agencies appropriately work towards elevating value creation to consumers to the brand.
- Social media: Develop a world class Social Media vision for the brands along with the brand teams execute in close co-ordination with internal external agency partners. Oversee curate day-to-day management of social media campaigns.
- Search Marketing: Work to drive powerful presence in Google Search ecosystem. Work with development teams to improve Website architecture for SEO, Work on content and user experience development strategies to drive organic traffic value creation.
- Media Data Analytics: Drive in-depth quantitative analyses and reporting of digital media performance metrics. Drive business scorecards that will measure performance on digital marketing as well as its impact on the overall brand equity business outcomes.
- Manage agency ecosystem: Primary point of contact and subject matter expert for digital paid media and social platform experiences with both internal and external contacts. Work with the Digital Media Agency, Advertising Agency and Leadership Team to set goals, define strategy, and review progress.
- Benchmarking Continuous improvement: Research emerging technologies as well as best-in-class external/competitor s digital e-commerce marketing strategy for best practices and opportunities to improve strategy, execution and capabilities.
Employment Type: Full Time, Permanent
Functional Areas: Marketing
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What people at Kimberly-Clark are saying
Rating based on 1 Digital Marketing Lead
review
Anonymous · Marketing & Communication
in Mumbai
Relatively better work life balance as compared to other fmcg companies
No clear strategic clarity, weak leadership, poor business fundamentals restricting growth potential
- Salary - Poor
Digital Marketing Lead salary at Kimberly-Clark
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