- Own end to end operations of our Social Media Handles
- Keep a keen eye on trends and deliver creative concepts
- Develop outcome-driven social media strategies for the brand
- Assist in regular social media activities, campaigns, and track success
- Work alongside other team members to help distribute content that educates, entertains, and engages our audience and supports our marketing goals.
- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, white papers, eBooks, reports, webinars, infographics, etc.).
- Measure results by tracking metrics and insights on each platform. Experiment with new content ideas and optimize for better outcome
- Brainstorm marketing campaign ideas.
- Monitor responses, queries, and comments on assigned social media channels.
- Work alongside the team to create a plan for social media strategies.
- Track, measure, and analyze all initiatives to report on social media ROI.
- Initiate and track influencer marketing campaigns
Desired Skills
- 1-5 years of experience in B2B/B2C social media marketing for engagement and branding.
- Influencer marketing experience is a plus
- An outstanding writer and speaker with a passion for storytelling and finding compelling story ideas from virtually anywhere.
- An impressive, measurable track record of using PR and social media to proactively generate news coverage and discussions that speak to your target audience.
- Curious and constantly seek for creativity.
- Team player with the ability to handle pressure.
- Proven ability to thrive in a self-driven, fast-paced environment with multiple stakeholders, changing priorities and minimal direction.
Employment Type: Full Time, Permanent
Read full job description