Content Writer - Education (1-5 yrs)

-Strong opportunities to progress your career

-Flexible working options

-Opportunity to make a positive impact

Our client specializes in product such as Job board and Learning Management System (LMS)

The Job

Job Overview:

Our client is seeking an experienced Content Writer with expertise in job boards, online training, and education-related fields. The ideal candidate will have a strong background in creating SEO-optimized content, including white papers, blogs, case studies, and landing pages, tailored to the healthcare and education industry. This role requires a strategic thinker who can combine data-driven insights with compelling storytelling to drive brand awareness, engagement, and conversions.

Key Responsibilities:

1. Content Development

White Papers : Research industry trends, challenges, and solutions to create authoritative white papers that position the client as a thought leader.

Blogs : Write engaging, informative blog posts on topics related to job boards, online training, and education trends in the healthcare and education sectors.

Landing Pages : Craft persuasive, conversion-focused content for landing pages that align with specific marketing campaigns or product launches.

2. SEO Best Practices

Keyword Research : Identify high-value keywords related to job boards, online training, and education trends in healthcare and education.

On-Page SEO : Optimize content with strategic keywords, meta descriptions, alt text, and internal linking.

Link-Building : Collaborate with industry blogs, influencers, and partners to build backlinks and improve domain authority.

Content Optimization: Regular

3. Collaboration

Marketing Team : Align content with ongoing campaigns, promotions, and brand messaging.

Design Team : Work with designers to create visually appealing content, including infographics, charts, and images that complement written materials.

Product Team : Stay updated on product features and updates to create accurate, informative content that highlights the client's value proposition.

4. Customer Success Stories

Interviews : Conduct interviews with satisfied customers to gather insights and data for compelling case studies.

Storytelling : Use a narrative approach to showcase the challenges customers faced, the solutions provided, and the measurable outcomes achieved.

Visuals : Incorporate before-and-after metrics, testimonials, and photos to make case studies more engaging.

5. White Papers and Reports

Research: Dive deep into industry data, surveys, and trends to create authoritative white papers and reports.

Positioning: Use these materials to establish the client as a trusted expert in the healthcare and education industry.

Distribution: Promote white papers through email campaigns, social media, and partnerships to maximize reach.

6. Content Calendar Management

Planning: Develop a content calendar that aligns with product launches, seasonal trends, and marketing campaigns.

Scheduling: Use tools like Trello, Asana, or CoSchedule to organize and schedule content production and publication.

Consistency: Ensure a steady flow of content to keep the audience engaged and improve SEO performance.

Ideal Candidate

Requirements

Writing and Editing:

- Exceptional writing, editing, and proofreading skills with a strong grasp of grammar and style.

- Ability to adapt tone and style for different formats (e.g., blogs, white papers, case studies).

SEO Expertise:

- Proficiency in keyword research, on-page SEO, and content optimization.

- Familiarity with tools like Google Analytics, SEMrush, Ahrefs.

Research Skills:

- Strong ability to conduct data-driven research and create credible, insightful content.

- Knowledge of trends in job boards, online training, and education, particularly in the healthcare sector.

Technical Skills:

- Experience with CMS platforms like WordPress or React JS.

- Basic understanding of HTML/CSS for content formatting (optional but beneficial).

- Canva platform designs and video creation

Industry Knowledge:

- Familiarity with the healthcare and education industry or willingness to learn quickly.

- Understanding of SaaS platforms and their role in job boards, online training, and education.

Education:

- A Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.