Business Development Role - B2B SaaS Vertical - US Process (1-5 yrs)

About Zenskar :

- Zenskar( https://zenskar.com ) is building new-age billing and pricing infrastructure for SaaS companies. As SaaS pricing evolves from vanilla subscription based models to more granular usage based models, billing and pricing infrastructure needs to be completely reimagined.

- Zenskar is founded by Apurv Bansal - ( https://www.linkedin.com/in/bansalapurv/ ) & Saurabh Agrawal - ( https://www.linkedin.com/in/saurabh-agrawal-20312b2a/ ), who sold their previous startups to Snapdeal and Gaana respectively. They have experience at organizations such as Google, Basepair, Elevation Capital, IIT Bombay, IIT Delhi and Harvard Business School.

- We are funded( https://www.notion.so/Founding-team-Zenskar-972567c970234aa59302730ceaef001a?pvs=21 ) by marquee global investors, including Bessemer Venture Partners( https://www.bvp.com/ ).

- We are building our founding team, and are looking for folks who are excited about learning and meaningfully shaping the trajectory of an early stage startup from Day 0 in its journey.

- We're default alive: http://www.paulgraham.com/aord.html Go to Market @ Zenskar In order to succeed, SaaS companies need to innovate not only on product, but also GTM (go to market). An innovative, multi-pronged GTM approach is critical to stand out and attract customers.

- The good part is that we are building a "pain-killer", as opposed to a "vitamin", which makes it much easier to sell and market. The pain is severe, the product is best in class, and the market is huge - it doesn't get better than this.

- We are selling to the mid-market and enterprise, with a fairly high touch sales process. We are setting up best-in-class sales machinery to scalably and predictably drive revenue.

Website : https://www.zenskar.com/

Company Size : Startup/Small Enterprise

Working Days : 5 days/week

Office Location : Karnataka, Bengaluru

Role & Responsibilities :

- We are building our founding team and are looking for folks who are excited to get their hands dirty in a 0 to 1 journey.

- If you are expecting a fully working playbook that you can execute upon, Zenskar is probably not the right fit for you at this point.

- However, if you are excited about creating the playbook from scratch and scaling the existing playbook, we would love to hear from you

- You will directly work with the founders.

- Outbound sales is a critical to generating meetings with qualified prospects. You will lay the foundation for and execute upon our outbound sales strategy.

- The primary objective is to generate leads and setup meetings with qualified prospects by optimizing our outbound sales machinery - iterating on channels, messaging, ICP (ideal customer profile), tooling etc.

Outbound prospecting :

- Find leads from databases (Apollo, ZoomInfo, Tracxn, Clay, Sales Navigator etc.)

- Reach out to them (manual + automated) via different channels (email, LinkedIn, cold calling, etc.) to generate new sales opportunities

- Identify the needs of prospects, and build long-term, trusting relationships with to qualify leads as sales opportunities

Iterate to maximize qualified meetings set up :

- Experiment with different databases

- Experiment with messaging, level of personalization, length of sequences etc.

- Experiment with channels (email, LinkedIn, cold calls etc.)

- Experiment with different types of collateral

- Experiment with recipient being targeted - industry, persona, intent signals etc.

- Loop in feedback from prospect responses to emails and cold calls to refine messaging further

Inbound follow-ups :

- Respond to inbound leads and automate follow up communication; iterate on messaging/channels to maximize conversion rate

Run custom campaigns :

- e.g., writing to VCs for intros to their portfolio companies, writing to conference attendees, scraping forums and job descriptions for relevant leads etc.

Owning the CRM :

- Create and update leads, set up pipelines, email templates, and automations. Fully utilize CRM capabilities to nurture leads and deliver timely and relevant content

Ideal Candidate :

- 1+ year of experience working as a business development representative (or other relevant roles) at a B2B SaaS company.

-Solid hustle and entrepreneurial mindset; Thrive under the uncertainty that comes with an early stage setup.

- Excellent written and oral communication skills.

- Experience working with CRM, lead databases, sales engagement tools, ChatGPT, etc.

- Familiarity with CRM systems and proficiency in managing leads, pipelines, and automations

- Willingness to get your hands dirty and do the grunt work in the early days

- Strong first principles understanding of business fundamentals; Ability to empathize with the end user, and understand their pain points; Ability to understand the product at a granular level

- Comfortable working late at night to ensure sufficient overlap with US prospects

- Self-driven individual with high ownership and strong work ethic

- Ability to build, manage and motivate a team

- Not taking yourself too seriously :)

Perks, Benefits and Work Culture :

- Fixed: INR 10 - 14 lacs

- Variable: Based on performance

- ESOPs (for full time roles)