CRM (Email) Marketing Manager (Remote)

ROLE OBJECTIVES

This performance profile aims to attract a CRM Marketing Manager with a proven track record of developing & implementing successful CRM strategies for marketplaces by driving member acquisition, engagement, and retention strategies to scale Retail Dental Cover and Corporate Dental Cover at Smile.

You will utilise CRM Marketing strategies, including leveraging AI technologies to enhance member onboarding, engagement, and renewal processes.

This role will be reporting to the Head of Marketing and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position will have a full-time commitment of 40 hours per week with at least 6 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia).

AMAZING REASONS TO WORK WITH SMILE

1. 100% Remote: Enjoy the flexibility and convenience of working from anywhere.
2. Full-Time Position: Secure a stable and consistent work schedule.
3. Similar Time Zone: Work seamlessly with a team in a compatible time zone.
4. Established Company: Join a nearly 20-year-old successful & growing organisation.
5. National Presence: Be part of a national Australian company.
6. Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
7. Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.
8. Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team.
9. Advanced CRM Technology: Cutting-edge CRM platform (ActiveCampaign) and supporting tools such as PowerBI, Asana, etc.
10. Data-Driven Decision Making: Enjoy prioritising data-driven strategies that ensure you make informed decisions, personalise marketing efforts, and improve customer satisfaction.

KEY PERFORMANCE INDICATORS

1. Email and Notification Engagement Metrics: Increase key email performance metrics (open rates, click-through rates, conversion rates, unsubscribe) and optimise mobile app notifications to improve click-through and conversion
2. Onboarding: Implement and optimise campaigns designed to improve new member onboarding, including mobile app usage, choosing a dentist and scanning invoices and increasing member engagement metrics (e.g. rewards, referrals, open rates, click-through rates).
3. Retention: Implement and optimise email and app notification campaigns designed to improve the retention of current subscribers
4. Innovation and Optimisation: Implement new AI-driven CRM features or strategies quarterly to enhance efficiency and effectiveness

KEY RESPONSIBILITIES

1. Develop and execute a comprehensive CRM strategy aligned with business goals to drive YOY sales growth and retention rates to meet or exceed goals.
2. Onboarding, engaging, and renewing members through email, SMS, and in-product touchpoints.
3. Developing processes to help the company get closer to our members, generating insights that improve our members experience and the marketing programs that attract and retain them
4. Implement campaigns to increase app downloads, dental invoice scans, and overall app engagement.
5. Design and execute rewards programs and referral initiatives to enhance member engagement.
6. Leverage tools within ActiveCampaign, including AI, to optimise member engagement and conversion rates.
7. Collaborate cross-functionally with marketing, sales, and product teams to enhance member journeys and experiences.
8. Develop personalised communication strategies for renewals and proactive member support.
9. Leverage predictive analytics to identify at-risk members and implement preemptive retention measures.
10. Design and execute targeted email campaigns, workflows, and automation sequences to nurture leads and increase conversions.
11. Implement a continuous testing strategy to evaluate the business impact of new subject lines, email creative, and email frequency
12. Utilise data analytics and AI-driven insights to optimise campaign performance and member segmentation.
13. Oversee CRM database integrity and ensure accurate member data management.
14. Analyse member behaviour, trends, and feedback to inform strategic decision-making and improve the member experience.
15. Stay updated on CRM technologies and industry best practices to drive continuous improvement and innovation in member engagement strategies.

REQUIREMENTS

This FULL-TIME ROLE will only suit someone who also meets the following requirements:

1. Has a passion for excelling in all they do, and this is evidenced in references provided in your application
2. Has extensive experience and evidence of achieving exceptional results in CRM Management
3. Can be analytical, strategic, and creative when the role requires it
4. Has perfect spoken & written English
5. Has the highest integrity

If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!