Manager - Marketing (10-20 yrs)

Job Title: Marketing Manager

Job Date: 16-10-24

Job Location: Delhi, India

Job Type: Full-time (Alternate Saturdays working)

Job Summary :

A high-growth, service-driven, and customer-facing listed company is seeking a dynamic and experienced Marketing Manager to lead its marketing efforts. The ideal candidate will bring multi-industry, multi-function, and multi-geography exposure, with a strong track record in scaling businesses, particularly in start-up and SME environments.

This role is integral to driving brand growth through ATL (Above the Line), BTL (Below the Line), and TTL (Through the Line) marketing activities while ensuring agility and rapid adaptability in a VUCA (Volatile,Uncertain, Complex, and Ambiguous) world. If you are a passionate, continuous learner and an effective leader with at least 10 years of experience, we encourage you to apply.

Job Responsibilities :

Strategic Marketing Leadership:

- Develop and execute comprehensive marketing strategies (ATL, BTL, and TTL) to drive business growth and brand positioning in both city and non-city geographies.

- Lead marketing campaigns that focus on increasing consumer engagement, awareness, and acquisition across diverse markets.

- Oversee and ensure the effectiveness of brand and product marketing initiatives, digital campaigns, and customer communication across multiple channels.

- Manage the company's marketing budget, ensuring cost-efficiency while delivering impactful campaigns.

Campaign Management:

- Conceptualize and implement innovative ATL, BTL, and TTL campaigns to support product launches, seasonal promotions, and brand visibility.

- Measure, analyses, and report the effectiveness of campaigns to inform ongoing improvements, focusing on consumer insights and ROI.

Team Leadership :

- Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation, continuous learning, and agility.

- Collaborate cross-functionally with sales, product, and customer service teams to ensure alignment in driving business goals.

Market and Consumer Insights :

- Continuously gather and analyses market trends, competitor activities, and customer behavior to refine marketing strategies and capture new opportunities.

- Use data-driven insights to craft and adapt marketing strategies that are customer-centric and regionally relevant.

Agility and Growth:

- Leverage your start-up and SME scaling experience to drive rapid, yet sustainable growth for the company.

- Adapt swiftly to shifts in the market, experimenting with new strategies to remain competitive and responsive to change.

Key Performance Indicators (KPIs):

- Successful execution of marketing campaigns with measurable ROI.

- Increased brand awareness and market penetration in target geographies.

- Effective budget management and cost optimization of marketing activities.

- Growth in customer acquisition, retention, and engagement metrics. Team growth and development in alignment with organizational goals.

Job Requirements :

- Experience: Minimum 10 years of total marketing experience.

- Multi-Industry Exposure: Experience across various industries; hospitality-only experience is not preferred.

- Multi-Function Exposure: Proven success in marketing beyond recruitment, assessment, or L&D functions.

- Multi-Geography Exposure: Experience in leading marketing initiatives across diverse geographies, with exposure to both urban and non-urban markets.

- Start-up/SME Scaling: Hands-on experience in scaling start-ups or SMEs, with a focus on agility and quick adaptations to changes.

- Continuous Learning Mind-set: Demonstrable commitment to personal and professional growth, particularly in adapting to the VUCA world.

Educational Qualification:

Bachelor's or Master's degree in Marketing, Business Administration, or related fields.

Salary & Perks:

Competitive Compensation: Attractive salary package, including performance-based incentives and potential equity participation.

Growth-Oriented Role: Play a pivotal role in the expansion of a high-growth company with a mission-driven focus.

Dynamic Work Environment: Be part of a fast-paced, high-growth company with a focus on innovation and sustainability.

Continuous Learning: Opportunities for professional development and exposure to new challenges in a VUCA environment.

If you're ready to take your career to new heights, don't miss this opportunity! Apply now by sharing your latest resume along with Current CTC, Expected CTC, and notice period details to support@smashrglobal.com and Neha@smashrglobal.com with the subject line "[Position Applied for] Application - [Your Name]".

Feel free to share this job with your network if you know someone who would excel in this role. Join the dynamic team and be part of our client's growth story. We can't wait to hear from you!