Evolv Clothing - Manager - Marketing - No Grey Area (10-12 yrs)

Company Profile :

No Grey Area is a modern declaration of contemporary India. We celebrate the freedom to shape our own paths. Our style is a visual manifestation of where we stand in the spectrum. We merge east with west, tradition with contemporary and luxury with the street. We wear the label rather than the label wearing us.

Website : https://nogreyarea.com/

Experience - 10 + years

Notice Period - Immediate/ 1 month

Communication - 4/5

- 10 years + of relevant marketing experience in luxury fashion retail with a strong community and network.

- Data-driven approach to marketing with excellent analytical skills, strong excel user, and a solid understanding of data trends.

- Deep knowledge of effective channels and strategies to build brand awareness and community.

- Proven experience in media planning and strategy, with the ability to develop and manage marketing budgets with effective return and traffic growth.

- Knowledge and proven expertise on Digital Marketing channels (Social Media, Content, Email, Website), digital tools and platforms.

- Natural inclination to embrace creativity and deliver innovative ideas.

- Knowledgeable of evolving and current media trends, technology, and opportunities.

- Team player with an inspiring spirit and hustle, taking a no job too big nor too small approach.

- Excellent communicator, flawless attention to detail, agile multi-tasker, well organized and strong administrative skills.

- Confident to work cross-functionally, present and galvanize teams behind a shared vision and plan.

Job Description :

- Determine the India marketing strategy and budget across all online and offline channels and touchpoints, driving cost-effective customer acquisition and meaningful brand experiences.

- Develop and implement strategies that build long-term customer loyalty, maximizing retention

- Create brand campaigns, supporting strategic decision-making, ideation and cross-functional execution, driving the execution of a community-building plan and programming.

- Work with the creative team to develop seasonal and monthly marketing, social strategies and drop campaigns -manage the production and delivery of these assets.

- Monitor, evaluate and optimize marketing performance to drive ROI and continuous improvements in KPIs across all marketing channels.

- Lead with a results-driven mentality across all marketing initiatives, planning and executing distinctive campaigns throughout the funnel.

- Develop and implement strategies that build long-term customer loyalty, maximizing retention.

- Conceptualize and provide a robust framework for each drop.

- Ensure all launches are supported with strong storytelling, inspiring moments, and new product marketing.

- Own the marketing budget and manage to spend by channel.

- Identify weaknesses in existing marketing activities and develop pragmatic solutions within budgetary constraints.

- Manage tiered brand partnerships and event collaborations, working with creative partners to ensure seamless execution across all marketing touchpoints.

- Conduct insightful, relevant competitor and marketing analysis, identifying meaningful gaps, partnerships and opportunities for the business and deliver thoughtfully considered monthly updates.

- Organize and update all tracking documents and budget information per project ensuring brand marketing plans are effectively implemented across all channels on a monthly/weekly basis.

- Incorporating the NGA brand values of transparency and sustainability into the marketing approach.

- Be a passionate student of the global marketplace, modern brand behaviors, and the consumer, consistently bringing new ideas to consider and implement.